Borrowed from Latinaura(“a breeze, a breath of air, the air”), from Ancient Greekαὔρα(aúra, “breeze, soft wind”), from ἀήρ(aḗr, “air”). Doublet of east, auster, air, andaria. The slang sense originated in the early 2020s and was popularized on TikTok around May 2024.[1]
2023 December 20, @sugarsmorecake, Twitter, archived from the original on 6 June 2024:
Tht Nigga [Adolf Hitler] has no aura He dress like a medieval Queer
2024 February 26, @lfcemii, Twitter, archived from the original on 6 June 2024:
how can he still have aura even without showing his face
2024 June 2, @opaltaerae, Twitter, archived from the original on 6 June 2024:
this genuinely shocked me omfg his aura is insane 😭
2024 June 3, u/Ship_per, “What's your faves biggest aura loss?”, in Reddit, r/kpop_uncensored, archived from the original on 6 June 2024:
My fav aura losses are rm exposing Taehyun Infront[sic] of jongkook, Yeonjun hugging the air while coi leray was hugging Beomgyu, huening doing that one dance in front of the ladies and everyone at the GDA(correct me if I'm wrong)lol
2024 August 2, Annie Aguiar, “Who’s Winning Internet Gold at the Olympics?”, in The New York Times, →ISSN:
A clip of Kim stoically shooting at a competition in May spread exponentially online after her Olympic appearance, with posts citing her “aura,” current slang for an aspirational level of cool.
“1.aura”, in Kielitoimiston sanakirja[Dictionary of Contemporary Finnish] (in Finnish) (online dictionary, continuously updated), Kotimaisten kielten keskuksen verkkojulkaisuja 35, Helsinki:Kotimaisten kielten tutkimuskeskus (Institute for the Languages of Finland), 2004–, retrieved 2023-07-01
“2.aura”, in Kielitoimiston sanakirja[Dictionary of Contemporary Finnish] (in Finnish) (online dictionary, continuously updated), Kotimaisten kielten keskuksen verkkojulkaisuja 35, Helsinki:Kotimaisten kielten tutkimuskeskus (Institute for the Languages of Finland), 2004–, retrieved 2023-07-01
aura in Ittzés, Nóra (ed.). A magyar nyelv nagyszótára (‘A Comprehensive Dictionary of the Hungarian Language’). Budapest: Akadémiai Kiadó, 2006–2031 (work in progress; published A–ez as of 2024)
Ēn ego, nōn paucīs quondam mūnītus amīcīs, dum flāvit vēlīs aura secunda meīs, ut fera nimbōsō tumuērunt aequora ventō, in mediīs lacerā nāve relinquor aquīs.
Behold me! once supported by many friends—while a favouring breeze filled my sails now that the wild seas have been swelled by the stormy wind, I am abandoned on a shattered bark in the midst of the waters.
(medicine)aura(telltale sensation experienced by some people with epilepsy before a seizure)
(parapsychology)aura, biofield(invisible force surrounding a living creature; supposed field of energy or life force that surrounds or permeates a living thing)
Lobu Ori, S,Pd, M.Pd (2010) “aura”, in Kamus Bahasa Lolina [Dictionary of the Loli Language] (in Indonesian), Waikabubak: Kepala Dinas Kebudayaan dan Pariwisata, Kabupaten Sumba Barat