联名,香港通称联乘或crossover,是一种营销战略,指单一产品或服务上出现多个品牌的名称[1]。这样做的目的是通过结合两个品牌的力量,以增加消费者的购买欲望,同时还使产品或服务更不易被其他自有品牌制造商复制。
参考文献
Wikiwand in your browser!
Seamless Wikipedia browsing. On steroids.
Every time you click a link to Wikipedia, Wiktionary or Wikiquote in your browser's search results, it will show the modern Wikiwand interface.
Wikiwand extension is a five stars, simple, with minimum permission required to keep your browsing private, safe and transparent.
Remove ads