联名,香港通称联乘crossover,是一种营销战略,指单一产品或服务上出现多个品牌的名称[1]。这样做的目的是通过结合两个品牌的力量,以增加消费者的购买欲望,同时还使产品或服务更不易被其他自有品牌制造商复制。

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肯德基和海客滋的品牌结合餐厅

参考文献

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