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联名，香港通称联乘或crossover，是一种营销战略，指单一产品或服务上出现多个品牌的名称^[1]。这样做的目的是通过结合两个品牌的力量，以增加消费者的购买欲望，同时还使产品或服务更不易被其他自有品牌制造商复制。

参考文献