astroturfing
From Wiktionary, the free dictionary
See also: Astroturfing
Etymology
From AstroTurf (“a synthetic substitute for grass”), a play on grass roots, as in “fake grass roots”. Attributed to U.S. Senator Lloyd Bentsen in an unidentified 1985 public statement: "[A] fellow from Texas can tell the difference between grassroots and Astroturf."[1]
Noun
astroturfing (uncountable)
- (originally US politics, now social media, marketing) The disguising of an orchestrated campaign as a "grass-roots" event, i.e., a spontaneous upwelling of public opinion.
Synonyms
Related terms
Translations
disguising of an orchestrated campaign
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References
- Henry Young (2009 November 2) “Astroturf Lobbying Organizations: Do Fake Grassroots Need Real Regulation”, in Illinois Business Law Journal, archived from the original on 2010-03-27
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