marketing
From Wiktionary, the free dictionary
Etymology
By surface analysis, market + -ing.
Pronunciation
Verb
marketing
- present participle and gerund of market
Noun
marketing (countable and uncountable, plural marketings)
- Buying and/or selling in a market (street market or market fair).
- 1961, Arkansas Agricultural Experiment Station, Bulletin, page 16:
- The final result of the extreme seasonality of marketings of cattle and calves in Arkansas would have been an inshipment of either slaughter cattle or block beef and beef products during three quarters of the year.
- (archaic or Philippines) Shopping, going to market as a buyer.
- 1859, Charles Dickens, A Tale of Two Cities:
- Although Miss Pross, through her long association with a French family, might have known as much of their language as of her own, if she had had a mind, she had no mind in that direction […] So her manner of marketing was to plump a noun-substantive at the head of a shopkeeper without any introduction in the nature of an article […]
- 1926, George Herriman, comic strip Us Husbands, June 12th, 1926 (reprinted in the back of Krazy & Ignatz, vol. 1922–1924, Fantagraphics, 2012, →ISBN, p. 223):
- [Wife to husband:] I'm going out to do my marketing – keep out of the kitchen, while I'm gone.
- (dated) Attending market as a seller.
- Marketing was a time-consuming task for truck farming families, as the round trip could take most of the day.
- (uncountable) The promotion, distribution and selling of a product or service; the work of a marketer; includes market research and advertising.
- a bachelor's degree in marketing
- 2013 May 25, “No hiding place”, in The Economist, volume 407, number 8837, page 74:
- In America alone, people spent $170 billion on “direct marketing”—junk mail of both the physical and electronic varieties—last year. Yet of those who received unsolicited adverts through the post, only 3% bought anything as a result.
Usage notes
The newer sense of the gerund (promotion and distribution strategy, often across multiple markets) has largely displaced the older sense (attending street market as either buyer or seller), but readers who encounter the gerund in older texts should appreciate that the older sense was meant. In areas where it is common for a domestic helper to go grocery-shopping on behalf of their employer (e.g. Hong Kong, Malaysia, Singapore, and the Philippines) both senses of the word may be used, depending on context.
Hyponyms
(promotion of sales) advertising, branding, pricing, sales, promotion
Derived terms
- affiliate marketing
- ambush marketing
- antimarketing
- benchmarketing
- cybermarketing
- demarketing
- direct marketing
- drip marketing
- e-marketing
- event marketing
- geomarketing
- guerrilla marketing
- influencer marketing
- macromarketing
- marketese
- marketing collateral
- marketingese
- marketing research
- martech
- membership marketing
- metamarketing
- micromarketing
- multi-level marketing
- murketing
- network marketing
- neuromarketing
- niche marketing
- nonmarketing
- organic search marketing
- political marketing
- postmarketing
- premarketing
- referral marketing
- smarketing
- target marketing
- time marketing
- viral marketing
Descendants
- → Catalan: màrqueting
- → French: marketing
- → German: Marketing
- → Greek: μάρκετινγκ (márketingk)
- → Hungarian: marketing
- → Italian: marketing
- → Polish: marketing
- → Portuguese: marketing
- → Romanian: marketing
- → Russian: маркетинг (marketing)
- → Serbo-Croatian: marketing
- → Spanish: marketing
- → Turkish: marketing
- → Ukrainian: маркетинг (marketynh)
Translations
buying and selling in a market
the promotion, distribution and selling of a product or service
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(archaic) earlier (until the 1920s), shopping, going to market
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- The translations below need to be checked and inserted above into the appropriate translation tables. See instructions at Wiktionary:Entry layout § Translations.
Translations to be checked
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Etymology
Pronunciation
Noun
marketing m (plural marketings)
- marketing
- Synonym: mercatique m
- Antonym: démarketing
See also
Further reading
- “marketing”, in Trésor de la langue française informatisé [Digitized Treasury of the French Language], 2012.
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