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marketing

From Wiktionary, the free dictionary

See also: Marketing and márketing

English

English Wikipedia has an article on:
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Etymology

By surface analysis, market +‎ -ing.

Pronunciation

Verb

marketing

  1. present participle and gerund of market

Noun

marketing (countable and uncountable, plural marketings)

  1. Buying and/or selling in a market (street market or market fair).
    • 1961, Arkansas Agricultural Experiment Station, Bulletin, page 16:
      The final result of the extreme seasonality of marketings of cattle and calves in Arkansas would have been an inshipment of either slaughter cattle or block beef and beef products during three quarters of the year.
    1. (archaic or Philippines) Shopping, going to market as a buyer.
      • 1859, Charles Dickens, A Tale of Two Cities:
        Although Miss Pross, through her long association with a French family, might have known as much of their language as of her own, if she had had a mind, she had no mind in that direction […] So her manner of marketing was to plump a noun-substantive at the head of a shopkeeper without any introduction in the nature of an article […]
      • 1926, George Herriman, comic strip Us Husbands, June 12th, 1926 (reprinted in the back of Krazy & Ignatz, vol. 1922–1924, Fantagraphics, 2012, →ISBN, p. 223):
        [Wife to husband:] I'm going out to do my marketing – keep out of the kitchen, while I'm gone.
      • 2022 May 14, Fr. Roger Solis, SVD, The Word in Other Words‎, University of San Carlos:
        We did everything from laundry to house cleaning, washing dishes to cooking, and even marketing. Since I was gifted with the skills to cook, I volunteered to help out in the kitchen and do the marketing.
    2. (dated) Attending market as a seller.
      Marketing was a time-consuming task for truck farming families, as the round trip could take most of the day.
  2. (uncountable) The promotion, distribution and selling of a product or service; the work of a marketer; includes market research and advertising.
    a bachelor's degree in marketing
    • 2013 May 25, “No hiding place”, in The Economist‎, volume 407, number 8837, page 74:
      In America alone, people spent $170 billion on “direct marketing”—junk mail of both the physical and electronic varieties—last year. Yet of those who received unsolicited adverts through the post, only 3% bought anything as a result.

Usage notes

The newer sense of the gerund (promotion and distribution strategy, often across multiple markets) has largely displaced the older sense (attending street market as either buyer or seller), but readers who encounter the gerund in older texts should appreciate that the older sense was meant. In areas where it is common for a domestic helper to go grocery-shopping on behalf of their employer (e.g. Hong Kong, Malaysia, Singapore, and the Philippines) both senses of the word may be used, depending on context.

Hyponyms

(promotion of sales) advertising, branding, pricing, sales, promotion

Derived terms

Descendants

Translations

The translations below need to be checked and inserted above into the appropriate translation tables. See instructions at Wiktionary:Entry layout § Translations.
Translations to be checked

French

Etymology

Borrowed from English marketing.

Pronunciation

Noun

marketing m (plural marketings)

  1. marketing
    Synonym: mercatique m
    Antonym: démarketing

See also

Further reading

Hungarian

Italian

Polish

Portuguese

Romanian

Serbo-Croatian

Spanish

Turkish

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