廣告

See also: 広告 and 广告

Chinese

		wide; numerous; to spread	to tell; to inform; to say
trad. (廣告/廣吿)		廣	告/吿
simp. (广告)		广	告

Etymology

Wasei kango (和製漢語), orthographically borrowed from Japanese 広(こう)告(こく) (kōkoku). First attested in 1903 in 《二十世紀之巨靈托辣斯》 written by the Chinese politician Liang Qichao.

Pronunciation

• Mandarin

  (Standard)

  (Pinyin): guǎnggào

  (Zhuyin): ㄍㄨㄤˇ ㄍㄠˋ

  (Chengdu, Sichuanese Pinyin): guang³ gao⁴

• Cantonese (Jyutping): gwong² gou³
• Hakka

  (Sixian, PFS): kóng-ko

  (Hailu, HRS): gong^ˊ go^ˇ

  (Meixian, Guangdong): guong³ gau⁴

• Jin (Wiktionary): guon² gau³
• Eastern Min (BUC): guōng-gó̤
• Southern Min

  (Hokkien, POJ): kóng-kò͘ / kóng-kò

  (Teochew, Peng'im): guang² gao³

• Wu (Shanghai, Wugniu): ⁵kuaon-kau

---

• Mandarin
  • (Standard Chinese)⁺
    • Hanyu Pinyin: guǎnggào
    • Zhuyin: ㄍㄨㄤˇ ㄍㄠˋ
    • Tongyong Pinyin: guǎnggào
    • Wade–Giles: kuang³-kao⁴
    • Yale: gwǎng-gàu
    • Gwoyeu Romatzyh: goanggaw
    • Palladius: гуангао (guangao)
    • Sinological IPA ^(key): /ku̯ɑŋ²¹⁴⁻²¹ kɑʊ̯⁵¹/
  • (Chengdu)
    • Sichuanese Pinyin: guang³ gao⁴
    • Scuanxua Ladinxua Xin Wenz: guonggao
    • Sinological IPA ^(key): /kuaŋ⁵³ kau²¹³/
• Cantonese
  • (Standard Cantonese, Guangzhou–Hong Kong)⁺
    • Jyutping: gwong² gou³
    • Yale: gwóng gou
    • Cantonese Pinyin: gwong² gou³
    • Guangdong Romanization: guong² gou³
    • Sinological IPA ^(key): /kʷɔːŋ³⁵ kou̯³³/
• Hakka
  • (Sixian, incl. Miaoli and Neipu)
    • Pha̍k-fa-sṳ: kóng-ko
    • Hakka Romanization System: gong^ˋ go
    • Hagfa Pinyim: gong³ go⁴
    • Sinological IPA: /koŋ³¹ ko⁵⁵/
  • (Hailu, incl. Zhudong)
    • Hakka Romanization System: gong^ˊ go^ˇ
    • Sinological IPA: /koŋ²⁴⁻³³ ko¹¹/
  • (Meixian)
    • Guangdong: guong³ gau⁴
    • Sinological IPA: /kuɔŋ³¹ kau⁵³/
• Jin
  • (Taiyuan)⁺
    • Wiktionary: guon² gau³
    • Sinological IPA (old-style): /kuɒ̃⁵³ kau⁴⁵/
• Eastern Min
  • (Fuzhou)
    • Bàng-uâ-cê: guōng-gó̤
    • Sinological IPA ^(key): /kuoŋ³³⁻⁵⁵ ^(k-)ŋɔ²¹³/
• Southern Min
  • (Hokkien: Quanzhou)
    • Pe̍h-ōe-jī: kóng-kò͘
    • Tâi-lô: kóng-kòo
    • Phofsit Daibuun: kofngkox
    • IPA (Quanzhou): /kɔŋ⁵⁵⁴⁻²⁴ kɔ⁴¹/
  • (Hokkien: Quanzhou, General Taiwanese, Xiamen, Zhangzhou, Singapore)
    • Pe̍h-ōe-jī: kóng-kò
    • Tâi-lô: kóng-kò
    • Phofsit Daibuun: kofngkoix
    • IPA (Taipei): /kɔŋ⁵³⁻⁴⁴ ko¹¹/
    • IPA (Xiamen, Zhangzhou): /kɔŋ⁵³⁻⁴⁴ ko²¹/
    • IPA (Singapore): /kɔŋ⁴²⁻²⁴ ko²¹/
    • IPA (Kaohsiung): /kɔŋ⁴¹⁻⁴⁴ kɤ²¹/
    • IPA (Quanzhou): /kɔŋ⁵⁵⁴⁻²⁴ ko⁴¹/
  • (Teochew)
    • Peng'im: guang² gao³
    • Pe̍h-ōe-jī-like: kuáng kàu
    • Sinological IPA ^(key): /kuaŋ⁵²⁻³⁵ kau²¹³/
• Wu
  • (Northern: Shanghai)
    • Wugniu: ⁵kuaon-kau
    • MiniDict: kuaon^去 kau
    • Wiktionary Romanisation (Shanghai): ²kuaan-kau
    • Sinological IPA (Shanghai): /kuɑ̃³³ kɔ⁴⁴/

Noun

廣告

1. (countable) advertisement (notice promoting a product, service, etc.) (Classifier: 個／个; 則／则; 項／项; 條／条)

   做廣告／做广告  ―  zuò guǎnggào  ―  to make an advertisement; to produce an ad

   禁止張貼廣告。／禁止张贴广告。  ―  Jìnzhǐ zhāngtiē guǎnggào.  ―  No posters.

2. (uncountable) advertising (activity of producing advertisements)

   做廣告／做广告  ―  zuò guǎnggào  ―  to advertise

   打廣告／打广告  ―  dǎ guǎnggào  ―  (colloquial) to advertise

   賣廣告／卖广告 [Cantonese]  ―  maai⁶ gwong² gou³ [Jyutping]  ―  to advertise

   廣告收入／广告收入  ―  guǎnggào shōurù  ―  advertising revenue

   我們肯定是沒有錢做什麼廣告了。 [MSC, trad.]
   我们肯定是没有钱做什么广告了。 [MSC, simp.]

   Wǒmen kěndìng shì méiyǒu qián zuò shénme guǎnggào le. [Pinyin]

   We definitely wouldn't have money for advertising.

Derived terms

• 公益廣告 / 公益广告 (gōngyì guǎnggào)
• 分類廣告 / 分类广告 (fēnlèi guǎnggào)
• 小廣告 / 小广告
• 廣告業 / 广告业 (guǎnggàoyè)
• 廣告牌 / 广告牌 (guǎnggàopái)
• 廣告色 / 广告色
• 貼片廣告 / 贴片广告 (tiēpiàn guǎnggào)

References

• “廣告”, in 教育部臺灣台語常用詞辭典 [Dictionary of Frequently-Used Taiwanese Taigi] (overall work in Mandarin and Hokkien), Ministry of Education, R.O.C., 2025.

Japanese

Kanji in this term
廣	告
こう Jinmeiyō	こく Grade: 5
on'yomi

For pronunciation and definitions of 廣告 – see the following entry.

【広告こうこく】 [noun] advertisement, ad [verb] advertise

(This term, 廣告, is the kyūjitai of the above term.)

Korean

Hanja in this term
廣	告

Noun

廣告 • (gwanggo) (hangeul 광고)

1. hanja form^? of 광고 (“advertisement”)

Vietnamese

chữ Hán Nôm in this term
廣	告

Noun

廣告

1. chữ Hán form of quảng cáo (“advertisement; commercials”).

Verb

廣告

1. chữ Hán form of quảng cáo (“to advertise, publicise”).