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Philippine multinational conglomerate From Wikipedia, the free encyclopedia
Viva Communications Inc., also known as Viva Entertainment Inc. and simply Viva (stylized in all caps)[2] is a Philippine multinational private conglomerate headquartered in Ortigas Center, Pasig. It was founded in 1981 by Vic del Rosario Jr. and his sister Tess Cruz.[3]
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 Logo used since 2018 | |
_-_Top_Shot_From_BSA_Twin_Towers_(Ortigas_Center,_Pasig_City;_2015-05-26).jpg) The Philippine Stock Exchange Centre in Ortigas Center, Pasig, the headquarters of Viva Communications. | |
| Viva Entertainment Inc. | |
| Company type | Private |
| Industry | Conglomerate |
| Founded | November 11, 1981 |
| Founder |
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| Headquarters | 7/F East Tower, Tektite Towers,[1] Exchange Road, , Philippines |
Area served | Worldwide |
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| Products | |
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| Services | |
| Revenue |  ₱4.9 million (2023) |
Number of employees | 370 (2023) |
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| Website | www |
Viva Communications was founded on November 11, 1981, by Vic del Rosario Jr. and his sister Tess Cruz, originally incorporated as Viva Films, a film production studio located in New Manila, Quezon City.[4] In 1988, the company established Viva Television, which was followed by Viva Records in 1986.[3]
In 1997, VCI established its own talent agency, Viva Artists Agency (VAA).[5]
In 1999, following the effects of the 1997 Asian financial crisis, the company acquired Vintage Television (VTV). In February 2000, Vintage Television was renamed as Viva TV, a primetime sports and entertainment programming block on the Intercontinental Broadcasting Corporation (IBC), which ran until March 1, 2003.[6]
In 2013, Viva Communications acquired PSICOM Publishing Inc. from the Gabriel family, later renamed as Viva PSICOM Publishing Corporation.[7]
In 2016, VCI established its food and beverage division, Viva International Food and Restaurants, with a grand opening at Botejyu restaurant in the Philippines. Its first store was at the SM Mall of Asia in Pasay.[8]
In 2019, Viva Communications joined the local-language film consortium Globalgate Entertainment, which is led by American mini-major film studio Lionsgate.[9]
On January 29, 2021, VCI launched its own video on demand streaming platform, Vivamax.[10]
On January 29, 2023, the second anniversary of Vivamax, the company launched its second streaming platform, Viva Prime, renamed Viva One in February.[11]
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