DXUE

DXUE (103.5 FM), broadcasting as Halo Halo 103.5, is a radio station owned and operated by Viva South, Inc., a subsidiary of Viva Entertainment. The station's studio and transmitter are located at Room 404, BGIDC Bldg., Nuñez St. cor. Tomas Claudio St., Zamboanga City. It operates daily from 5:00 AM to 10:00 PM.^[1]

Halo Halo Zamboanga (DXUE)

Zamboanga City
Broadcast area	Zamboanga City, Basilan and surrounding areas
Frequency	103.5 MHz
Branding	Halo Halo 103.5
Programming
Language(s)	Chavacano, Filipino
Format	OPM
Network	Halo Halo Radio
Ownership
Owner	Viva South, Inc. (Ultimate Entertainment Inc.)
History
First air date	1996
Former names	Ultimate Radio 103.5 UE (1996–2013) Oomph Radio (October 2014-February 2017)
Call sign meaning	Ultimate Entertainment
Technical information
Licensing authority	NTC
Power	10,000 watts
ERP	25,000 watts

Profile

The station began operations in 1996 as Ultimate Radio 103.5 UE, carrying a CHR/Top 40 format with the slogan The Spirit of Zamboanga.

Oomph! Radio (2015–2017)

In 2013, Viva South, Inc. acquired the franchises of Ultimate Entertainment Inc. In October 2014, the station went back on air as Oomph Radio, carrying a CHR/Top 40 format. In June 2016, the station rebranded back to 103.5 UE and added 70s, 80s and 90s to its playlist, despite retaining its format. However, the following month, Oomph Radio returned. In February 2017, the Oomph Radio brand was retired once again due to management decision.

On May 1, 2017, the station was relaunched as Halo Halo, the first and only FM station in each city playing only Original Pilipino Music.^[2][3]

Halo Halo Stations

Branding	Callsign	Frequency	Power (kW)	Coverage
Halo Halo 97.1	DXUR	97.1 MHz	10 kW	Davao City
Halo Halo 103.5	DXUE	103.5 MHz	10 kW	Zamboanga City

References

1. VIVA VIVA launches launches all-OPM radio station
2. Halo Halo Radio boosts Pinoy pop in the south
3. Listen to Halo Halo Radio 103.5 FM Zamboanga from Viva Entertainment