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Shoppy shop, also known as a boutique grocer, artisanal market or curated mini-mart are small, often independent retail stores that offer unique upscale gourmet foods that are often prepackaged and locally sourced.[1] These fancy pantry foods often feature colorful branded packaging and have aggressive social media advertising campaigns.[1] Compared to traditional retail stores, they offer an alternative shopping experience through a distinctive atmosphere and contribute to the local vibe. Shoppy shops tend to emphasize quality, sustainability, and artisanal small businesses and other hard-to-find or exclusive items that may be gifted.[2]
Shoppy shops commodify authenticity by emphasizing their small boutique nature as a brand strategy and provide startups a physical retail outlet.[3][4][5] In response to Shoopy shop marketing, some private labels have begun rebranding to better match their counterparts.[6]
The term was coined in 2022 by Neil Shankar on TikTok under the username "Tall Neil" and popularized by New York magazine's Grub Street in response to boutiques selling artisanal foods such as olive oil and tinned fish.[7][8] Shnakar described these retail outlets as "a place where you can touch all the products you see on Instagram."[1]
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