Boutique

A boutique (French: [butik]) is a retail shop that deals in high end fashionable clothing or accessories.^[1] The word is French for "shop", which derives ultimately from the Ancient Greek ἀποθήκη (apothēkē) "storehouse".^[2][3]

Burberry flagship boutique on Fifth Avenue in Midtown Manhattan

A Hermès boutique in Causeway Bay, Hong Kong

Some multi-outlet businesses (Chain stores) can be referred to as boutiques if they target small, upscale niche markets.^[4] Although some boutiques specialize in hand-made items and other unique products, others simply produce T-shirts, stickers, and other fashion accessories in artificially small runs and sell them at high prices.

See also

• Retail format § Concept store
• Boutique hotel
• Types of advertising agencies
• Types of retail outlets