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Japanese consumer goods company From Wikipedia, the free encyclopedia
Rohto Pharmaceutical Co., Ltd. (ロート製薬株式会社, Rōto Seiyaku Kabushiki-gaisha) is a multinational corporation in fast-moving consumer goods and pharmaceutical corporation headquartered in Ikuno-ku, Osaka, Japan. with revenues steadily increasing from ¥95,619 million in 2006 to ¥120,292 million in 2011. Skin care contributes to 61.3% of the revenues, while Eye Care contributes to 21% of their sales.
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Native name | ロート製薬株式会社 |
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Romanized name | Rōto Seiyaku kabushiki gaisha |
| Company type | Public KK |
| TYO: 4527 | |
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| Founded | Higashinari-ku, Osaka, Japan (September 15, 1949, to reorganize "Shintendo, Yasutami Yamada pharmaceutical Company") |
| Founder | Yasutami Yamada |
| Headquarters | Ikuno-ku, Osaka, Japan |
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Number of employees | 5,518 (March 31, 2013) |
| Subsidiaries | Mentholatum Rohto Advanced Research Hong Kong Ltd |
| Website | www |
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Rohto is active in the three consumer segments of:
In 1975, Rohto gained trademark rights to Mentholatum from The Mentholatum Company Inc., leading to the manufacture and successful sales of Mentholatum Ointment and Mentholatum Medicated Lip Stick.[1] Rohto acquired The Mentholatum Company Inc. in June 1988.[1]
Rohto operates in 15 major markets and has marketing/distribution agreements in over 150 countries globally. It has two production plants in Japan and six across the US, UK, China, Vietnam, Hong Kong, and Indonesia. Rohto entered the Vietnam market in 1997 and established manufacturing bases to serve the Asia Pacific region. In mid-2010, Rohto entered the Indian and Bangladeshi markets. The company has close to 5,000 employees.
Yasutami Yamada (山田 安民) founded "Japanese: 信天堂山田安民薬房, lit. 'Shintendo Yamada Yasutami Pharmacy'" in Osaka, on February 22, 1899.[1] They introduced "Rohto Eyedrops" in 1909.[1] The name "Rohto" was inspired by August von Rothmund,[note 1] a German ophthalmologist who was a professor for Toyotaro Inoue (井上 豊太郎, Inoue Toyotarō), a Japanese ophthalmologist.
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