Monte Carlo Fashions Limited
Indian retail clothing chain From Wikipedia, the free encyclopedia
Monte Carlo Fashions Limited, doing business as Monte Carlo, is an Indian retail clothing chain. It specialises in fast fashion and sells clothing, accessories, and shoes. [1] Monte Carlo Fashions Limited sells its apparel products under the brand name Monte Carlo[2][3][4] which was established in 1984[5][6] by Oswal Woollen Mills Limited[5] and is owned by the parent company Nahar Group[7] based in Ludhiana, Punjab. Jawahar Lal Oswal Jain is the chairman and managing director of the company.[8][citation needed]
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| Company type | Public |
|---|---|
| BSE: 538836 NSE: MONTECARLO | |
| Industry | Clothing |
| Founded | 1984 |
| Founders | Shri. Jawahar Lal Oswal Jain |
| Headquarters | Ludhiana, Punjab, India |
Number of locations | 1,500 stores |
| Products | Apparel, Athleisure, Home Textiles, Accessories etc |
| Website | montecarlo.in |
As of 2004, the company had two manufacturing units in Jalandhar and over 1,450 employees.[5]
In the year 2006, they had 23 stores.[9] In 2009, the 100th store[10] was opened in New Delhi. As of March 2014, there were 191[5] 'Monte Carlo has 200 Exclusive Brand Outlets' in India and two are in Dubai & Kathmandu respectively and over 2,500[5] multi-brand outlets across India as of 2024.
History
Summarize
Perspective
1940–1990s
1949
- Oswal Woolen Mills (OWM) Ltd., the flagship company of Nahar group founded the operations in Ludhiana.[5][6]
1984
2000s
2002
2004
2005
2008
- Incorporation of Monte Carlo Fashions Ltd.[15]
2009
- Launch of 'Alpha', a sub-brand designed only for women. [16][4]
- In October, the opening of the 100th showroom.[17][4]
2011
- Demerger from the parent company.[18]
2012
2013
- Launch of 'Tweens', a sub-brand for kids.
- Incorporation of Monte Carlo Fashions Ltd.[19]
- Started menswear brand 'Platine'.[5][6]
2014
- Opening of 200th exclusive showroom.[4]
- Started in-house manufacturing for cotton wear.[5][6]
- Monte Carlo announced IPO.[20]
2015
2017
- Launched 'Rock It' fitness fashion brand.[23]
2018
- For the financial year 2018-19, MCFL reported a profit of Rs 60 crore ($8.7 million) with revenue of Rs 656 crore.
2021
- In September 2021, opened the 300th exclusive showroom. MCFL incorporates a new wholly owned subsidiary of the company, Monte Carlo Home Textiles Limited.[21]
2023
- In March 2023, MCFL launched a summer collection through a Monte Carlo TV commercial.[24]
2024
- In November 2024, MCFL launched a winter collection which is ultra-soft and anti-pilling.[25]
Design & Technology
- MCFL invests in research and development activities and imports machines from Japan, Italy, the UK and Germany.[26][27]
- The company has implemented SAP HANA with SAP (Customer Activity Repository), the latest version of SAP ERP with Artificial Intelligence and Machine Learning in vendor invoice management and dashboards in SAC (SAP Analytics Cloud) for consumer behaviour and product trends in the market.[28]
Manufacturing
- MCFL has two manufacturing facilities in Ludhiana, for woolen and cotton apparel products. The manufacturing facilities include facilities for product development, a design studio and sampling infrastructure.[29][30]
- In 2014, MCFL commenced in-house manufacturing of some of its cotton t-shirts and thermals.[21]
Training
- The welfare of vendors and employees is a critical part of MCFL's point of difference, employees are provided specialized training to improve skills.[31]
Retail Presence
Summarize
Perspective
As of FY 2023, MCFL operated 356 Exclusive Brand Outlets, with 47 added in the previous fiscal year.[32][33] In FY 2024, MCFL has a presence in more than 2500 multi-brand retail outlets across India.[34]
Products Segments
MCFL has an in-house design team of over 26 designers, creating more than 900 SKUs each month. Their product range includes jackets, jumpers, pullovers, jerseys, basic polos, crews, veers, polyfill jackets, a socks collection, multi-utility jackets for travelers, and convertible coats. Notably, they offer the 'Sweacket'—a fusion of the classic sweatshirt and jacket styles.[5]
- Cotton – covers 56% of products ranging from Shirts, T-shirts, trousers, tracksuits, jackets, sweatshirts, shorts, track pants and denim.
- Woolen covers 24% of products such as sweaters, pullovers, thermals, coats, blazers, cardigans and woolen accessories.
- Home Textile – covers 12% of products ranging from Mink blankets, bedsheets, and quilts.
- Kids – covers 8% of all products ranging from sweaters, pullovers, thermals, coats, blazers, cardigans and woolen accessories.
- Accessories – the company manufactures accessories like socks, mufflers, caps etc. 3-year CAGR of 28.73%.
Brands
MCFL has introduced different ranges for different segments in the apparel industry under the umbrella brand 'Monte Carlo'.[35]
- Monte Carlo: A mid-premium and premium range of brands, known for quality & wide variety in its operations. The brand's winter wear is developed from pure wool such as Australian Merino Wool certified with the Woolmark, a stamp for quality approved by the International Wool Secretariat. The brand is known for incorporating bright colors and modern design elements.[36]
- Luxuria: A mid-premium/ premium range focusing on premium quality fabrics and high-end designs.[37] The range is inspired by the latest fashion trends across the world, the collection features exclusive limited-edition apparel. The collection The collection includes designs that align with current premium fashion trends in India.[38]
- Denim: A mid-premium and premium, exclusive range for denim apparel offers Denim Trousers (Jeans) and Shirts.
- Alpha: The range for women.
- Tweens: The exclusive range for kids.
- Cloak & Decker: Men's wear with sweaters and cardigans.
- Platine: Premium range for men.
- Rock It: A sportswear brand with Andre Russell as the brand ambassador offers tanks, polos, T-shirts, shorts, and track pants.[6][21]
Brand Endorsements
MCFL has been associated with various public figures, models and TV personalities to develop their careers in the fashion and entertainment industries. Some renowned names include leading cricketers/ models turned actors/models Raveena Tandon, Andre Russell, Arjun Rampal, Aryan Vaid, Bipasha Basu, Meghna Reddy, Himanshu Malik, Mallika Sherawat, Shawar Ali and Nandana Sen. [39] MCFL has also played a leading role as the clothing partner in highly successful Bollywood movies such as Barfi!, Student of the Year, Bhaag Milkha Bhaag and Mary Kom (film). [40] [41][42] [43]
References
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