MTV (Indian TV channel)

MTV is an Indian pay television channel specialising in music, reality and youth culture programming. It was launched in 1996 as the Indian version of the original American network and is owned by Viacom18, under a license agreement with Paramount Networks EMEAA and operated by Disney Star. Most of the programming on the channel is produced in Hindi.^[2] MTV India has its headquarters in Vile Parle in Mumbai.^{[citation needed]}

MTV

Logo used since 2021
Country	India
Broadcast area	India Bangladesh[1] Nepal
Network	Disney Star
Headquarters	Mumbai, India
Programming
Language(s)	Hindi
Picture format	1080i HDTV (downscaled to letterboxed 576i for the SDTV feed)
Ownership
Owner	Viacom18 branding licensed from Paramount Networks EMEAA
Sister channels	MTV Beats VH1 India Colors Infinity Comedy Central India
History
Launched	28 October 1996; 28 years ago (1996-10-28)
Links
Website	www.mtvindia.com

Related channels

In 2014, Viacom 18 launched Pepsi MTV Indies, an indie music and subculture channel in partnership with Pepsi Co.^[3]

In 2016, MTV Indies was replaced by MTV Beats, a 24-hour music-only channel. After its launch, MTV India changed its focus on broadcasting reality series.^[4]

VH1 India airs the international productions of MTV instead of airing them on MTV India, along with international music.

Programming

Further information: List of programmes broadcast by MTV (India)

VJs

Former

• Amrita Arora^[5]
• Anusha Dandekar^[6]
• Ayushmann Khurrana^[7]
• Gaelyn Mendonca
• Bani J^[8]
• Baseer Ali^[9]
• Benafsha Soonwalla^[10]
• Cyrus Broacha^[11]
• Cyrus Sahukar^[12]
• Deepti Gujral^[13]
• José Covaco^[7]
• Malaika Arora^[14]
• Maria Goretti^[15]
• Mia Uyeda^[16]
• Mini Mathur^[17]
• Nafisa Joseph^[18]
• Nikhil Chinapa^[19]
• Raageshwari Loomba^[20]
• Ramona Arena^[21]
• Rannvijay Singh^[22]
• Rhea Chakraborty^[23]
• Shenaz Treasury^[24]
• Siddharth Bhardwaj^[25]
• Soniya Mehra^[26]
• Sophie Choudry^[27]
• Sunanda Wong^[28]

Awards

• Fully Faltoo Film Awards
• Lycra MTV Style Awards
• MTV Immies
• MTV VMAs
• MTV Hustle
• MTV Youth Icon of the Year

MTV Fully Faltoo Films

A series of spoof films under the banner of MTV Fully Faltoo Films were produced by MTV. The first film Ghoom, a spoof of the 2004 film Dhoom was released theatrically on 2 June 2006.^[29][30] Three more spoof films "Jadoo Ek Bar" (Jodhaa Akbar), "Bechaare Zameen Par" (Taare Zameen Par) and "Cheque De India" (Chak De! India) aired on MTV under "Fully Faltoo Film Festival" from 20 September 2008 to 4 October 2008.^[31]

References

1. যে ২৪ বিদেশি চ্যানেল প্রচারে বাধা নেই. Dhaka Tribune (in Bengali). 4 October 2021. Archived from the original on 8 June 2022. Retrieved 8 June 2022.
2. Mahajan, Vijay; Banga, Kamini (14 September 2005). The 86 Percent Solution: How to Succeed in the Biggest Market Opportunity of the Next 50 Years. Pearson Education. ISBN 9780132782159.
3. "Pepsi & Viacom18 To Launch 'Pepsi MTV Indies', A 24-Hour Channel For Indie Music & Culture". 6 February 2014. Archived from the original on 22 December 2017. Retrieved 21 December 2017.
4. "Viacom18 to launch Hindi music channel MTV Beats; MTV Indies content to be on digital platforms". 8 September 2016. Archived from the original on 22 December 2017. Retrieved 21 December 2017.
5. "Amrita Arora Just Took Us Back To The 90s With This Pic". NDTV.com. Archived from the original on 2 September 2019. Retrieved 2 September 2019.
6. Sunder, Gautam (28 September 2021). "Anusha Dandekar on fashion, reality TV, and why MTV will always be her 'safe space'". Archived from the original on 8 December 2021. Retrieved 5 January 2024 – via www.thehindu.com.
7. "Jose Covaco recalls the day MTV colleague Ayushmann Khurrana decided to quit TV to chase Bollywood dreams: 'I'm going to f**king do it…'". 8 June 2022. Archived from the original on 11 December 2022. Retrieved 11 December 2022.
8. "MTV India - VJs, Music, Videos, Blogs, Games, Wallpapers, Interviews, Performances, Shows, Fun and more - VJ - VJ Bani - Profile". 4 September 2011. Archived from the original on 4 September 2011.
9. "Baseer Ali on hosting On Roads with Roadies: Consider myself lucky to get associated with Roadies once again". 7 May 2018. Archived from the original on 6 September 2023. Retrieved 5 January 2024.
10. Nathan, Leona (1 October 2017). "Benafsha Soonawalla Bigg Boss 11: This MTV VJ To Raise Temperatures On Salman Khan's Show". India.com. Archived from the original on 2 September 2019. Retrieved 2 September 2019.
11. "Cyrus Broacha: Meet the MTV veejay with the coolest show in town". India Today. Archived from the original on 11 December 2022. Retrieved 11 December 2022.
12. "First of Many: Cyrus Sahukar revisits MTV Fully Faltoo". 24 March 2021. Archived from the original on 11 December 2022. Retrieved 11 December 2022.
13. "MTV India - VJs, Music, Videos, Blogs, Games, Wallpapers, Interviews, Performances, Shows, Fun and more - VJ - VJ Deepti - Profile". 4 September 2011. Archived from the original on 4 September 2011.
14. "New VJs on the Block". Screen. Archived from the original on 26 March 2006. Retrieved 14 November 2018.
15. "Tribuneindia... Film and tv". www.tribuneindia.com. Archived from the original on 2 September 2019. Retrieved 2 September 2019.
16. Light ([e-mail]), David. "Mamma Mia!". Khaleej Times. Archived from the original on 11 December 2022. Retrieved 11 December 2022.
17. "The Sunday Tribune - Spectrum - Television". www.tribuneindia.com. Archived from the original on 1 April 2023. Retrieved 11 December 2022.
18. "Former MTV VJ Nafisa Joseph dead". Indian Television Dot Com. 30 July 2004. Archived from the original on 17 March 2020. Retrieved 17 March 2020.
19. "Nikhil Chinnappa - Times of India". The Times of India. Archived from the original on 28 September 2019. Retrieved 2 September 2019.
20. "Tribuneindia... Film and tv". www.tribuneindia.com. Archived from the original on 29 September 2023. Retrieved 21 November 2021.
21. "A Throwback From The "Second And Third Era Of MTV VJs." Can You Name Them All?". NDTV.com. Archived from the original on 24 January 2022. Retrieved 5 January 2024.
22. "Rannvijay Singha on quitting Roadies, Splitsvilla: 'I don't regret my choices'". 25 May 2023. Archived from the original on 28 June 2023. Retrieved 5 January 2024.
23. "Rhea Chakraborty heats up the action in Bank Chor! - Times of India". The Times of India. Archived from the original on 11 December 2022. Retrieved 11 December 2022.
24. "What Shenaz and Malaika have in common". Rediff. Archived from the original on 11 December 2022. Retrieved 11 December 2022.
25. "VJ Siddharth Bhardwaj enters Bigg Boss 5". India Today. Archived from the original on 11 December 2022. Retrieved 11 December 2022.
26. "MTV India - VJs, Music, Videos, Blogs, Games, Wallpapers, Interviews, Performances, Shows, Fun and more - VJ - VJ Soniya - Profile". 4 September 2011. Archived from the original on 4 September 2011.
27. "The Sunday Tribune - Spectrum - Television". www.tribuneindia.com. Archived from the original on 25 January 2021. Retrieved 9 December 2022.
28. "MTV India - VJs, Music, Videos, Blogs, Games, Wallpapers, Interviews, Performances, Shows, Fun and more - VJ - VJ Sunanda - Profile". 3 September 2011. Archived from the original on 3 September 2011.
29. "Now, MTV forays into 'fully faltoo' films". 22 May 2006. Archived from the original on 7 February 2019. Retrieved 6 February 2019.
30. "MTV India forays into films; spoofs 'Dhoom'". 18 May 2006. Archived from the original on 7 February 2019. Retrieved 6 February 2019.
31. "MTV announces 'Fully Faltoo Film Festival'". 10 September 2008. Archived from the original on 19 March 2020. Retrieved 6 February 2019.

External links

• Official website