Kurkure
Spicy cornpuff snack From Wikipedia, the free encyclopedia
Kurkure is a brand of spiced crunchy puffcorn snacks made up of rice, lentil and corn. It is owned by PepsiCo through its subsidiary Frito-Lay. It was first launched in India in 1999 and nine years later, the snack was launched in Pakistan in 2008.[1][2][3][4] The snack is manufactured in India and Pakistan, and has limited availability in certain international markets such as Canada and the United Kingdom.[5][6][7][8] The word Kurkure means "crunchy" in Hindi and Urdu languages.
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In India, it is manufactured in Sangrur, Pune, Howrah, Sonipat, Ranga Reddy, Vaishali and Kamrup whereas in Pakistan, it is manufactured in Gulberg, Lahore.
Ingredients
Kurkure is made from rice meal, edible vegetable oil[9] (palm oil), corn meal, gram meal, spices (such as turmeric), condiments, salt, sugar, tartaric, and E631. Kurkure is not completely vegan as the PepsiCo India website in a pdf listing the ingredients show milk solids as one of the ingredients.
It contains natural, nature-identical, and artificial flavoring substances.[10]
Flavors
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India
- Masala Munch
- Green Chutney
- Chilli Chatka
- Hyderabadi Hungama [Discontinued]
- Lal Mirch Powder
- Tamatar Hyderabadi Style
- Malabar Masala Style
- Masala Twists (Solid Masti)
- Chatpata Cheese
- Desi Beats
- Naughty Tomato
- Angry Tomato
- Xtreme Electric Nimbu
- Xtreme Risky Chilli
- Puffcorn (Yummy Cheese)
- Monster Paws
- Zig Zag
- Puff Corn
- Corn Cups
- Monster Smilees
- Monster Paws
- Butter Masti
- Kurkure triangles
- Khatta meetha
- Sizzling hot
- Solid masti
- Multigrain
- Chaat fills
- Gazab Golmaal
- Herapheri Hungama
Pakistan
- Red Chilli Jhatka
- Chutney Chaska
- Toofani Mirch
- Toofani Masala
Launching
Summarize
Perspective
Kurkure was originated in India in 1999; in 2001 Indian television actresses Mandira Bedi and Pooja Ghai appeared in few commercials of Kurkure and served for the new brand .[11] In 2004, Indian Hindi film actress Juhi Chawla was featured in advertisements for Kurkure.[12] and from 2008 Kareena Kapoor was endorsing a new range (Kurkure Desi beats) under the main brand.[13] Kurkure was launched in Tamil Media in 2008 with actress Simran as its brand ambassador.[14] In 2012, Parineeti Chopra, Kunal Kapoor, Boman Irani, Ramya Krishnan, and Farida Jalal, started to advertise Kurkure.[15] In 2019 Samantha Ruth Prabhu and Taapsee Pannu acted in Hindi, Tamil and Telugu commercials of Kurkure.[16][17] In 2021 and 2022 Akshay Kumar appeared in Kurkure commercials along with Kritika Kamra and Samantha Ruth Prabhu.[18][19] In 2024, actress Sara Ali Khan acted in Kurkure's Hindi commercial.[20]
Kurkure was launched in Pakistan in 2008.[1][2] Actresses Ayesha Omer, Hania Amir and Iqra Aziz have all been featured in television commercials for Kurkure in the country.[21][22]
In November 2006, Frito-Lay announced plans to release Kurkure to American markets in 2007.[23] This decision was made after analysts showed increasing interest in Indian spices in the region.[24] Kurkure was subsequently introduced in other markets with a significant non-resident Indian population such as the UK.[25] As of 2010, Kurkure is available in Eastern Canada.[26] As of 2013, Kurkure is available in Western Canada.
References
External links
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