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Gionee (Chinese: 金立; pinyin: Jīnlì) is a Chinese smartphone manufacturer based in Shenzhen, Guangdong.[1] Founded in 2002,[2] it was one of China's largest mobile phone manufacturers.[3] According to Gartner, its market share in China was 4.7% in 2012,[4] and it expanded into other markets, including India, Taiwan, Bangladesh, Nigeria, Vietnam, Myanmar, Nepal, Thailand, the Philippines and Algeria.[2]
 | |
| Company type | Private |
|---|---|
| Industry | Consumer electronics |
| Founded | 16 September 2002 |
| Founder | Liu Lirong |
| Defunct | 10 December 2018 |
| Fate | Bankruptcy (Gionee Indian unit aquared by Indian mobile brand Karbonn Mobiles in 2019) |
| Headquarters | Shenzhen, Guangdong, China 2002-2019 Delhi, India 2019 Present |
Area served | India |
| Products | Mobile phones, smart watches |
| Website | Gionee India |
| Gionee | |||||||
|---|---|---|---|---|---|---|---|
| Simplified Chinese | 金立通信设备有限公司 | ||||||
| Traditional Chinese | 金立通信設備有限公司 | ||||||
| Literal meaning | Gionee Communication Equipment Co. Ltd. | ||||||
| |||||||
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In August 2016, Gionee India introduced their plans to build a manufacturing plant in India. At the same time, Gionee introduced its first Made in India smartphone with the introduction of the F103 model. The model was manufactured in a Foxconn plant in Sri City, Andhra Pradesh.[5][6] In November 2018, it was reported that chairman Liu Lirong lost over US$144 million to gambling in a casino.[7][8] On 10 December 2018, the Shenzhen Intermediate People's Court accepted the bankruptcy liquidation application filed by Huaxing Bank against Gionee.[9][10][11][12]
In 2019, Gionee India was acquired by the promoters of Karbonn. In 2020 they announced Gionee Mobile as a sub-brand of Karbonn.[13]
On 01 March 2021, the company launched the Gionee Max Pro in India. The phone features a 6,000 mAh battery, a 6.52-inch display, 3 GB of RAM paired with 32 GB inbuilt storage and can be expanded via microSD card.[14]
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BLU Products, a cell phone manufacturer based in Miami, Florida, sells many rebadged Gionee phones under their brand name in the United States and other North American markets, and engineers phones together with Gionee China and Gionee India.[15]
In 2014, it was shown by the German media that Gionee was delivering smartphones and tablets with pre-installed malware and viruses.[16][17][18]
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