Brand Factory

Brand Factory was a chain of retail stores operated by Future Group but ownedby reliance group Its head office was in Mumbai. Launched in September 2006, it had 100 stores across 50 cities in India as of December 2018.^[1] It was India's largest discount retail chain and offered a wide range of apparel brands in different categories for men, women, infants, accessories, cosmetics, footwear, sportswear, and luggage.^[2][3][4] The chain had planned to expand its number of outlets to 100 by 2018.^[5] It was acquired by Reliance Industries in 2022.^[6]

Brand Factory

A Brand Factory store in Kolkata
Company type	Private
Industry	Retailing
Founded	2006
Defunct	2022 (2022)
Fate	Acquired by Reliance Industries
Headquarters	Mumbai, Maharashtra , India
Number of locations	100
Area served	India
Products	Apparel, Footwear
Parent	Future Group
Website	brandfactoryonline.com

Outlets

The outlets were between 10,000 and 150,000 square feet in size and hosted several Indian and International fashion brands like Buffalo, Jack & Jones, Levis, Pepe Jeans, Wrangler, Provogue, Arrow, Nike, Adidas, Reebok, Raymond, Louis Phillippe, Ed Hardy, Allen Solly, Lee Cooper, WROGN, and Gini & Jony.^[7] It had stores in Amritsar, Chennai, Bhilai, Raipur, Bhubaneswar, Cuttack, Kanpur, Kolkata, Kollam, Hyderabad, Asansol, Bangalore, Mysore, Hubli, Jabalpur, Indore, Mangalore, Coimbatore, Guwahati, Trivandrum, Ahmedabad, Mumbai, Bhuj, Thane, Nagpur, Ujjain, Vijayawada, Visakhapatnam, Tirupati, Pune, Kalyan, Calicut, Patna, Vadodara, Salem, Lucknow, Agra, Nashik, Surat, Rajkot, Jaipur, Margao, Thrissur, Aurangabad, and Dehradun.^[8][9][10]