2014 Michigan gubernatorial election

The 2014 Michigan gubernatorial election took place on November 4, 2014, to elect the governor of Michigan, concurrently with the election of Michigan's Class II U.S. Senate seat, as well as other elections to the United States Senate in other states and elections to the United States House of Representatives and various state and local elections.

2014 Michigan gubernatorial election

← 2010 November 4, 2014 2018 →
Turnout	41.6% 1.3 [1]
Nominee Rick Snyder Mark Schauer Party Republican Democratic Running mate Brian Calley Lisa Brown Popular vote 1,605,034 1,476,904 Percentage 50.92% 46.86%
County results Municipality results Snyder:      40–50%      50–60%      60–70%      70–80%      80–90%      >90% Schauer:      40–50%      50–60%      60–70%      70–80%      80–90%      >90% Tie:
Governor before election Rick Snyder Republican Elected Governor Rick Snyder Republican

Incumbent Republican governor Rick Snyder ran for re-election to a second term in office.^[2] Primary elections took place on August 5, 2014, in which Snyder and former U.S. representative Mark Schauer were unopposed in the Republican and Democratic primaries, respectively.^[3]

Snyder was considered vulnerable in his bid for a second term, as reflected in his low approval ratings.^[4][5][6][7] The consensus among The Cook Political Report,^[8] Governing,^[9] The Rothenberg Political Report,^[10] and Sabato's Crystal Ball^[11] was that the contest was a "tossup". Snyder was saddled with a negative approval rating, while his Democratic opponent, former U.S. representative Mark Schauer, suffered from a lack of name recognition.^[12][13] Despite having a more centrist voting record in the House of Representatives,^[14] Schauer ran as more of a populist who put education, unions and taxes as his top priorities.^[15]

Despite concerns about his approval rating hurting his chances at victory, Snyder was re-elected with 50.9% of the vote. As of 2024, this was the last time a Republican won the governorship of Michigan. This is also the last time the Republican candidate won the counties of Kalamazoo, Oakland, Clinton, Macomb, Kent, Leelanau, and Isabella, and the last time the Democratic candidate won the counties of Alger, Baraga, and Manistee. As of 2024, this is the last time that the winner of the Michigan gubernatorial election won a majority of Michigan's counties. This was the first election since 1990 that the winner was of a different party than the concurrent Senate election.

Republican primary

Polling indicated significant opposition from Republican primary voters in Michigan towards Snyder's bid for re-election.^{[16][17][18][19]} This came in the midst of discussions by the Tea Party network regarding whether incumbent lieutenant governor Brian Calley should be replaced as Snyder's running mate.^[16][20] Snyder started running campaign ads in September 2013, immediately following the Mackinac Republican Leadership Conference^[21] and formally declared that he is seeking re-election in January 2014.^[2]

In August 2013, Tea Party leader Wes Nakagiri announced that he would challenge Calley for the Republican nomination for lieutenant governor.^[22][23][24] At the Mackinac Republican Leadership Conference (September 20–22, 2013), speculation reported by the media also included Todd Courser as a potential challenger to Calley.^[25] At the Michigan Republican Party state convention, which took take place on August 23, 2014, incumbent lieutenant governor Brian Calley won renomination.^[26]

On January 3, 2014, Mark McFarlin (who had originally declared his intention to run as a Democrat the previous November), announced that he would be running for the Republican nomination.^[27][28] He believed that his populist platform was too conservative for the Democratic ticket, and that he could get crossover support in the general election. However, he did not submit his filing petitions in time to qualify for the August primary ballot.^[3]

Candidates

Declared

• Rick Snyder, incumbent governor of Michigan^[2]

Failed to qualify

• Mark McFarlin, private investigator and Independent write-in candidate for governor in 2002 (had declared as a Democrat, then switched parties)^[3][27][28]

Declined

• Mike Bishop, former Majority Leader of the Michigan Senate (running for Congress)^[29]
• Todd Courser, Tea Party activist, candidate for the Michigan Board of Education in 2012 and for chairman of the Michigan Republican Party in 2013^[30][31]

Polling

Poll source	Date(s) administered	Sample size	Margin of error	Rick Snyder	Dave Agema	Undecided
Harper Polling[32]	September 4, 2013	958	±3.17%	64%	16%	20%
iCaucus Michigan[33]	August 26–30, 2013	744	± 4.08%	32.39%	42.34%	25.27%

Poll source	Date(s) administered	Sample size	Margin of error	Rick Snyder	Mike Bishop	Undecided
iCaucus Michigan[33]	August 26–30, 2013	744	± 4.08%	36.83%	24.19%	38.98%

Poll source	Date(s) administered	Sample size	Margin of error	Rick Snyder	Keith Butler	Undecided
iCaucus Michigan[33]	August 26–30, 2013	744	± 4.08%	38.98%	11.29%	49.73%

Poll source	Date(s) administered	Sample size	Margin of error	Rick Snyder	Betsy DeVos	Undecided
iCaucus Michigan[33]	August 26–30, 2013	744	± 4.08%	40.59%	18.41%	40.99%

Poll source	Date(s) administered	Sample size	Margin of error	Rick Snyder	Gary Glenn	Undecided
iCaucus Michigan[33]	August 26–30, 2013	744	± 4.08%	39.11%	30.78%	30.11%

Poll source	Date(s) administered	Sample size	Margin of error	Rick Snyder	Pete Hoekstra	Undecided
iCaucus Michigan[33]	August 26–30, 2013	744	± 4.08%	47.04%	21.77%	31.18%

Poll source	Date(s) administered	Sample size	Margin of error	Rick Snyder	Bill Schuette	Undecided
iCaucus Michigan[33]	August 26–30, 2013	744	± 4.08%	31.85%	38.44%	29.70%

Hypothetical polling

Results

Republican primary results^[34]

Party		Candidate	Votes	%
	Republican	Rick Snyder (incumbent)	617,720	100
Total votes			617,720	100

Democratic primary

Michigan Democratic Party leadership rallied support behind former U.S. representative Mark Schauer, who ran unopposed in the Democratic Party primary. Party Chairman Lon Johnson encouraged all other potential challengers to stay out of the race so as to avoid a costly and potentially bitter primary campaign.^[35] Conservative Democrat and "birther" Mark McFarlin had announced on November 29, 2013, that he was running for the Democratic nomination for governor,^[27] but he switched parties on January 3, 2014,^[28] leaving Schauer as the only candidate for the Democratic nomination.

Candidates

Declared

• Mark Schauer, former U.S. representative^[36]

• Running mate: Lisa Brown, Oakland County Clerk & Register of Deeds and former state representative^[37]

Withdrew

• Mark McFarlin, private investigator and Independent write-in candidate for governor in 2002 (ran as a Republican)^[27][28]

Declined

• John C. Austin, president of the Michigan Board of Education^[38]
• Vicki Barnett, Minority Whip of the Michigan House of Representatives^[39]
• Jocelyn Benson, dean of Wayne State University Law School and nominee for Michigan Secretary of State in 2010^[35][40]
• Virgil Bernero, Mayor of Lansing and nominee for governor in 2010^[41]
• Mark Bernstein, attorney and Regent of the University of Michigan^[35]
• Mike Duggan, Mayor-elect of Detroit and former Wayne County Prosecutor^[42]
• Mark Hackel, Macomb County Executive^[43]
• Dan Kildee, U.S. representative^[44]
• Gary Peters, U.S. representative (running for the U.S. Senate)^[45]
• Bart Stupak, former U.S. representative^[46]
• Gretchen Whitmer, Minority Leader of the Michigan Senate^[47]

Polling

Poll source	Date(s) administered	Sample size	Margin of error	Mark Schauer	Bob King	Undecided
Mitchell Research[48]	May 28, 2013	361	± 5.16%	31%	38%	31%

Hypothetical polling

Results

Democratic primary results^[34]

Party		Candidate	Votes	%
	Democratic	Mark Schauer	513,263	100
Total votes			513,263	100

Minor parties

Candidates

Libertarian Party

• Mary Buzuma, nominee for Michigan's 2nd congressional district in 2012^[49][50]

  Running mate: Scott Boman, activist, former chairman of the Libertarian Party of Michigan and perennial candidate

Green Party

• Paul Homeniuk^[51]

  Running mate: Candace Caveny, nominee for the state senate in 2006, 2008 and 2010 and nominee for the State Board of Education in 2012

U.S. Taxpayers Party

• Mark McFarlin, Independent write-in candidate for governor in 2002^[51]

  Running mate: Richard Mendoza

Independents

Candidates

Declared

• Robin Sanders, retired from the United States Navy and the Michigan Department of Corrections^[52]

General election

Debates

• Complete video of debate, October 12, 2014 - C-SPAN

Predictions

Source	Ranking	As of
The Cook Political Report[53]	Tossup	November 3, 2014
Sabato's Crystal Ball[54]	Lean R	November 3, 2014
Rothenberg Political Report[55]	Tilt R	November 3, 2014
Real Clear Politics[56]	Tossup	November 3, 2014

Polling

Poll source	Date(s) administered	Sample size	Margin of error	Rick Snyder (R)	Mark Schauer (D)	Other	Undecided
Mitchell Research[57]	November 3, 2014	1,310	± 2.7%	48%	47%	3%[58]	2%
Mitchell Research[59]	November 2, 2014	1,224	± 2.8%	47%	47%	4%[60]	3%
Clarity Campaign Labs[61]	November 1–2, 2014	1,003	± 3.08%	45%	45%	—	10%
Public Policy Polling[62]	November 1–2, 2014	914	± 3.2%	46%	45%	4%[63]	5%
				47%	47%	—	5%
EPIC-MRA[64]	October 26–28, 2014	600	± 4%	45%	43%	3%	9%
Mitchell Research[65]	October 27, 2014	1,159	± 2.88%	48%	43%	3%[66]	5%
Glengariff Group[67]	October 22–24, 2014	600	± 4%	45%	40%	5%	10%
CBS News/NYT/YouGov[68]	October 16–23, 2014	2,394	± 3%	44%	45%	1%	11%
Rasmussen Reports[69]	October 20–22, 2014	1,000	± 3%	49%	46%	2%	3%
Public Policy Polling[70]	October 20–21, 2014	723	± ?	48%	48%	—	4%
Clarity Campaign Labs[71]	October 19–20, 2014	1,032	± ?	41%	44%	—	15%
Mitchell Research[72]	October 19, 2014	919	± 3.23%	48%	46%	3%[58]	3%
EPIC-MRA[73]	October 17–19, 2014	600	± 4%	47%	39%	3%	11%
Clarity Campaign Labs[74]	October 12–14, 2014	967	± 3.16%	44%	42%	—	13%
Clarity Campaign Labs[71]	October 11–13, 2014	1,032	± ?	44%	43%	—	13%
Mitchell Research[75]	October 12, 2014	1,340	± 2.68%	47%	44%	3%[58]	6%
Mitchell Research[76]	October 9, 2014	1,306	± 2.71%	47%	46%	4%[77]	3%
Glengariff Group[78]	October 2–4, 2014	600	± 4%	45%	37%	3%[79]	15%
Public Policy Polling[80]	October 2–3, 2014	654	± 3.8%	47%	46%	—	7%
Marketing Resource Group[81]	September 30–October 1, 2014	600	± 4%	46%	41%	4%	10%
CBS News/NYT/YouGov[82]	September 20–October 1, 2014	2,560	± 2%	44%	46%	1%	9%
Lake Research Partners[83]	September 27–30, 2014	600	± 4%	44%	43%	—	12%
Mitchell Research[84]	September 29, 2014	1,178	± 2.86%	46%	42%	5%[85]	8%
EPIC-MRA[86]	September 25–29, 2014	600	± 4%	45%	39%	8%	8%
Target-Insyght[87]	September 22–24, 2014	616	± 4%	44%	45%	—	11%
Public Policy Polling[88]	September 18–19, 2014	852	± 3.4%	46%	44%	—	10%
We Ask America[89]	September 18–19, 2014	1,182	± 3%	43%	43%	4%[79]	10%
Rasmussen Reports[69]	September 17–18, 2014	750	± 4%	47%	41%	3%	9%
Denno Research[90]	September 11–13, 2014	600	± 4%	43%	40%	—	17%
Mitchell Research[91]	September 10, 2014	829	± 3.4%	46%	41%	7%[92]	6%
Suffolk[93]	September 6–10, 2014	500	± 4.4%	43%	45%	4%[79]	8%
Public Policy Polling[94]	September 4–7, 2014	687	± 3.7%	43%	42%	6%[95]	9%
				46%	44%	—	10%
Glengariff Group[96]	September 3–5, 2014	600	± 4%	44%	42%	3%	12%
CBS News/NYT/YouGov[97]	August 18–September 2, 2014	2,897	± 3%	44%	43%	1%	12%
Mitchell Research[98]	August 27, 2014	1,004	± 3.09%	47%	46%	—	7%
EPIC-MRA[99]	August 22–25, 2014	600	± 4%	43%	45%	—	12%
Lake Research Partners[83]	August 6–11, 2014	800	± 3.5%	46%	38%	—	15%
Mitchell Research[100]	August 5, 2014	626	± 5%	47%	42%	—	11%
Rasmussen Reports[69]	July 28–29, 2014	750	± 4%	45%	42%	5%	8%
Marketing Resource Group[101]	July 26–30, 2014	600	± 4%	45%	44%	—	11%
CBS News/NYT/YouGov[102]	July 5–24, 2014	3,812	± 2.8%	46%	43%	1%	9%
Mitchell Research[103]	July 7–17, 2014	600	± 4%	43%	39%	—	17%
EPIC-MRA[104]	July 12–15, 2014	600	± 4%	46%	43%	—	11%
Denno Research[105]	July 9–11, 2014	600	± 4%	43%	35%	—	22%
NBC News/Marist[106]	July 7–10, 2014	870	± 3.3%	46%	44%	1%	9%
Public Policy Polling[107]	June 26–29, 2014	578	± 4.1%	40%	40%	—	20%
Mitchell Research[108]	June 6, 2014	961	± 3.16%	46%	41%	—	13%
Glengariff Group[109]	May 20–22, 2014	600	± 4.3%	45%	35%	—	20%
EPIC-MRA[110]	May 17–20, 2014	600	± 4%	47%	38%	—	15%
Hickman Analytics[111]	April 24–30, 2014	502	± 4.4%	48%	37%	—	15%
Magellan Strategies[112]	April 14–15, 2014	875	± 3.31%	45%	42%	9%	4%
Mitchell Research[113]	April 9, 2014	1,460	± 2.56%	49%	37%	—	15%
Public Policy Polling[114]	April 3–6, 2014	825	± 3.4%	43%	39%	—	18%
Marketing Resource Group[115]	March 24–28, 2014	600	± 4.1%	47%	39%	—	14%
Denno Research[116]	March 9–10, 2014	600	± 4%	42%	39%	—	20%
Benenson Strategy Group[117]	March 4–7, 2014	600	± 4%	45%	42%	—	9%
Public Opinion Strategies[118]	March 2–4, 2014	500	± 4.4%	45%	36%	—	19%
Clarity Campaigns[119]	February 22–23, 2014	859	± 2.55	40%	47%	—	12%
Target Insyght[120]	February 18–20, 2014	600	± ?	47%	38%	—	15%
EPIC-MRA[121]	February 5–11, 2014	600	± 4%	47%	39%	—	14%
Harper Polling[122]	January 7–8, 2014	1,004	± 3.09%	47%	35%	—	18%
Public Policy Polling[123]	December 5–8, 2013	1,034	± 3%	44%	40%	—	16%
Denno Research[124]	November 12–14, 2013	600	± 4%	45%	31%	—	25%
Inside Michigan Politics[125]	October 29, 2013	794	± 4%	36%	34%	—	30%
MRG/Mitchell Research[126]	October 6–10, 2013	600	± 4%	50%	36%	—	14%
EPIC-MRA[127]	September 7–10, 2013	600	± 4%	44%	36%	—	20%
Denno Research[128]	July 23–24, 2013	600	± 4%	43%	37%	—	20%
Public Policy Polling[129]	May 30–June 2, 2013	697	± 3.7%	38%	42%	—	20%
EPIC-MRA[130]	May 11–15, 2013	600	± 4%	39%	39%	—	22%
EPIC-MRA[131]	April 13–16, 2013	600	± 4%	38%	39%	—	23%
Public Policy Polling[132]	March 2–4, 2013	702	± 3.7%	36%	40%	—	24%
Public Policy Polling[133]	December 13–16, 2012	650	± 3.8%	39%	44%	—	18%

Poll source	Date(s) administered	Sample size	Margin of error	Rick Snyder (R)	Virg Bernero (D)	Undecided
Public Policy Polling[132]	March 2–4, 2013	702	± 3.7%	38%	43%	19%
Public Policy Polling[133]	December 13–16, 2012	650	± 3.8%	38%	49%	12%

Poll source	Date(s) administered	Sample size	Margin of error	Rick Snyder (R)	Gary Peters (D)	Undecided
Public Policy Polling[132]	March 2–4, 2013	702	± 3.7%	37%	44%	19%
Public Policy Polling[133]	December 13–16, 2012	650	± 3.8%	39%	47%	14%

Poll source	Date(s) administered	Sample size	Margin of error	Rick Snyder (R)	Bart Stupak (D)	Undecided
EPIC-MRA[131]	April 13–16, 2013	600	± 4%	39%	38%	23%

Poll source	Date(s) administered	Sample size	Margin of error	Rick Snyder (R)	Gretchen Whitmer (D)	Undecided
Public Policy Polling[133]	December 13–16, 2012	650	± 3.8%	38%	46%	16%

Hypothetical polling

Results

Michigan gubernatorial election, 2014^[134]

Party		Candidate	Votes	%	±%
	Republican	Rick Snyder (incumbent)	1,607,399	50.92%	−7.19%
	Democratic	Mark Schauer	1,479,057	46.86%	+6.96%
	Libertarian	Mary Buzuma	35,723	1.13%	+0.44%
	Constitution	Mark McFarlin	19,368	0.61%	−0.04%
	Green	Paul Homeniuk	14,934	0.47%	−0.17%
	n/a	Write-ins	50	0.00%	N/A
Total votes			3,156,531	100.0%	N/A
	Republican hold

Counties that flipped from Republican to Democratic

• Alger (largest city: Munising)
• Baraga (Largest city: Baraga)
• Bay (largest city: Bay City)
• Eaton (largest city: Charlotte)
• Ingham (largest city: Lansing)
• Manistee (largest city: Manistee)
• Marquette (largest city: Marquette)
• Muskegon (largest city: Muskegon)
• Saginaw (largest city: Saginaw)

By congressional district

Snyder won 9 of 14 congressional districts.^[135]

District	Snyder	Schauer	Representative
1st	54.0%	43.28%	Dan Benishek
2nd	62.7%	34.87%	Bill Huizenga
3rd	60.6%	37.18%	Justin Amash
4th	55.1%	42.05%	John Moolenaar
5th	39.95%	57.59%	Dan Kildee
6th	55.91%	41.21%	Fred Upton
7th	54.37%	43.29%	Tim Walberg
8th	58.07%	39.99%	Mike Bishop
9th	47.19%	50.68%	Sander Levin
10th	59.08%	38.42%	Candice Miller
11th	62.31%	36.02%	David Trott
12th	41.27%	56.53%	Debbie Dingell
13th	20.26%	78.15%	John Conyers Jr.
14th	27.52%	71.43%	Brenda Lawrence

See also

• United States portal
• Politics portal
• Michigan portal

• 2014 United States Senate election in Michigan
• 2014 Michigan Attorney General election
• 2014 Michigan Secretary of State election
• 2014 United States gubernatorial elections
• 2014 United States elections
• 2014 Michigan elections

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64. EPIC-MRA
65. Mitchell Research
66. Mary Buzuma (L) 2%, Paul Homeniuk (G) 0%, Mark McFarlin (TP) 1%
67. Glengariff Group
68. CBS News/NYT/YouGov
69. Rasmussen Reports
70. Public Policy Polling
71. Clarity Campaign Labs
72. Mitchell Research
73. EPIC-MRA
74. Clarity Campaign Labs
75. Mitchell Research
76. Mitchell Research
77. Mary Buzuma (L) 1%, Paul Homeniuk (G) 2%, Mark McFarlin (TP) 1%
78. Glengariff Group
79. Mary Buzuma (L) 2%, Paul Homeniuk (G) 1%, Mark McFarlin (TP) 1%
80. Public Policy Polling
81. Marketing Resource Group ^{[permanent dead link‍]}
82. CBS News/NYT/YouGov
83. Lake Research Partners
84. Mitchell Research
85. Mary Buzuma (L) 2%, Paul Homeniuk (G) <1%, Mark McFarlin (TP) 2%
86. EPIC-MRA
87. Target-Insyght
88. Public Policy Polling
89. We Ask America
90. Denno Research
91. Mitchell Research
92. Mary Buzuma (L) 4%, Paul Homeniuk (G) 1%, Mark McFarlin (TP) 2%
93. Suffolk Archived September 24, 2015, at the Wayback Machine
94. Public Policy Polling
95. Mary Buzuma (L) 3%, Paul Homeniuk (G) 1%, Mark McFarlin (TP) 2%
96. Glengariff Group Archived September 10, 2014, at the Wayback Machine
97. CBS News/NYT/YouGov
98. Mitchell Research
99. EPIC-MRA
100. Mitchell Research
101. Marketing Resource Group
102. CBS News/NYT/YouGov
103. Mitchell Research
104. EPIC-MRA
105. Denno Research
106. NBC News/Marist
107. Public Policy Polling
108. Mitchell Research
109. Glengariff Group
110. EPIC-MRA
111. Hickman Analytics
112. Magellan Strategies
113. Mitchell Research
114. Public Policy Polling
115. Marketing Resource Group
116. Denno Research Archived March 17, 2014, at the Wayback Machine
117. Benenson Strategy Group
118. Public Opinion Strategies
119. Clarity Campaigns
120. Target Insyght
121. EPIC-MRA
122. Harper Polling
123. Public Policy Polling
124. Denno Research Archived November 21, 2013, at the Wayback Machine
125. Inside Michigan Politics
126. MRG/Mitchell Research
127. EPIC-MRA
128. Denno Research Archived September 27, 2013, at the Wayback Machine
129. Public Policy Polling
130. EPIC-MRA
131. EPIC-MRA
132. Public Policy Polling
133. Public Policy Polling
134. "2014 Michigan Official General Election Results - 11/04/2014".
135. "Introducing the 2017 Cook Political Report Partisan Voter Index". The Cook Political Report.

External links

• Michigan gubernatorial election, 2014 at Ballotpedia

Official campaign websites (Archived)

• Mark McFarlin for Governor
• Robin Sanders for Governor
• Mark Schauer for Governor
• Rick Snyder for Governor incumbent