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TikTok Shop is an e-commerce feature of the video hosting service TikTok. Officially launched in September 2023,[1] the feature enables users interested in starting a business and generating income to upload their curated products on TikTok for others to discover and purchase.[2] Daily sales averaged approximately US$7 million in October 2023.[2]
Type of site | |
|---|---|
| Headquarters | |
| Owner | TikTok |
| Industry | E-commerce |
| Parent | ByteDance |
| URL | www |
| Launched | September 2023 |
In October 2020, TikTok announced its partnership with Shopify for a feature called TikTok: For Business. This collaboration laid the groundwork for the eventual launch of TikTok Shop.[3]
In November 2022, ByteDance commenced beta testing of the platform in the United Kingdom and several Southeast Asian countries. In December 2022, Amazon announced the release of Amazon Inspire, a platform resembling TikTok Shop, in a bid to compete with TikTok itself.[4]
In September 2023,[1] ByteDance announced the launch of TikTok Shop globally, which was notably influenced by Amazon Inspire.[5][6]
Since its launch, TikTok Shop has encountered issues related to misinformation about products, reviews made by generative artificial intelligence to promote certain products, review bombs, and instances of scamming.[7]
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