Amazon Inspire

Amazon Inspire is an e-commerce short-form video platform founded in December 2022 by Amazon Inc. The app is a built in platform inside of the Amazon app which allows users (mainly Internet influencers) to upload videos showcasing or promoting personal or sponsored products. The app was created to compete with TikTok Shop, a similar shopping platform integrated into the TikTok application.^[1]

Amazon Inspire

Type of site	Online video platform
Headquarters	United States
Owner	Amazon Inc.
Industry	E-commerce
Parent	Amazon Inc.
Launched	December 2022; 1 year ago (2022-12)

History

Amazon started testing a beta version of the platform in August 2022. The platform was then officially released in December 2022 to the public.^[1][2]

Overview

Users can access the Inspire feature at a sparkle icon in the navigation bar on the bottom of the app. Once clicked, users are able to browse through videos showcasing various products tailored to their interests. They can interact with these posts by liking them. An algorithm then analyzes the user's interactions and tailors the content further to match their preferences, providing a personalized browsing experience.^[1]

Users have the option to upload a video promoting a product, along with a description and relevant tags. Upon upload, the video undergoes a moderation process to ensure compliance with Amazon's terms of service and appropriateness standards. This process helps maintain the integrity of the platform and ensures that only suitable content is shared with the community.^[1]

References

1. Perez, Sarah (8 December 2022). "Amazon launches Inspire, a TikTok-like shopping feed that supports both photos and videos". TechCrunch. Retrieved 20 April 2024.
2. Silberling, Amanda (17 August 2022). "Amazon is internally testing a TikTok-like feed in its app". TechCrunch. Retrieved 20 April 2024.