Gary Vaynerchuk

In this name that follows Eastern Slavic naming customs, the patronymic is Alexandrovich and the family name is Vaynerchuk.

Not to be confused with Gary V.

Gary Vaynerchuk (born Gennady Alexandrovich Vaynerchuk,^[a][2] November 14, 1975; commonly known by his alias Gary Vee) is an American businessman, author, speaker, and internet personality.^[3][4][5] He is a co-founder of the restaurant reservation software company Resy and Empathy Wines.^[6][1][7] First known as a wine critic who expanded his family's wine business,^[8][9] Vaynerchuk is now more known for his work in digital marketing and social media as the chairman of New York–based communications company VaynerX,^[10] and as CEO of VaynerX subsidiary VaynerMedia.^[11][12]

Gary Vaynerchuk
Vaynerchuk in February 2017
Born	Gennady Alexandrovich Vaynerchuk (1975-11-14) November 14, 1975 (age 49) Babruysk, Byelorussian SSR, USSR (present-day Belarus)
Other names	Gary Vee
Citizenship	United States
Known for	Entrepreneurship, social media, angel investing, enology
Notable work	VaynerX, Wine Library TV, Resy, Empathy Wines[1]
Website	garyvaynerchuk.com
Signature

Early life

Vaynerchuk was born in Babruysk in the Soviet Union (today part of Belarus),^[9] and arrived via the U.S. Refugee Resettlement to New York City in the United States in 1978 at the age of three.^[5] He is of Ashkenazi Jewish descent.^[13] Growing up, Vaynerchuk lived in New York City's Queens borough and later moved to Edison, New Jersey.^[14][15] At age 14, he joined his family's retail-wine business. After his family moved, he graduated from North Hunterdon High School.^[16] In 1998, Vaynerchuk graduated with a bachelor's degree in management science from Mount Ida College in Newton, Massachusetts.^[17]

Career

Vaynerchuk co-founded restaurant reservation app Resy, which was acquired by American Express in 2019.^[7] He is also a co-founder of winery Empathy Wines, which was acquired by Constellation Brands in 2020.^[18][19] Vaynerchuk is the creator and founder behind the VeeFriends1 and VeeFriends2 non-fungible token series.^[20][21]

Wine Library

After graduating from college in 1998, Vaynerchuk took charge of his father's liquor store, Shopper's Discount Liquors. He renamed the store Wine Library, launched sales online, and in 2006 started Wine Library TV, a daily webcast on YouTube covering wine.^[22] He grew the business from $3 million a year to $60 million a year.^[23] In August 2011, Vaynerchuk stepped away from the wine business to build VaynerMedia, a digital ad agency.^[22][24]

VaynerX

Vaynerchuk is the chairman of VaynerX, a communications company that holds media properties and technology companies.^[25][26][27]

VaynerMedia

Gary Vaynerchuk at Internet Week 2015 in New York

In 2009, Vaynerchuk and his brother AJ Vaynerchuk founded VaynerMedia, a social media-focused digital agency.^[28] The company provides social media and strategy services to Fortune 500 companies.^[28][29] In 2015, VaynerMedia was named one of Ad Age's A-List agencies.^[29] With 600 employees in 2016, VaynerMedia grossed $100 million in revenue.^[30] The company also partnered with Vimeo to connect brands and filmmakers for digital content.^[31]

Gallery Media Group

In 2017, Vaynerchuk formed The Gallery, later renamed Gallery Media Group, a VaynerX subsidiary company that houses PureWow, male-oriented news outlet ONE37pm.com, and other media properties.^[32][3][33]

VCR Group

Vaynerchuck founded a hospitality company called VCR Group with David Rodolitz, Josh Capon, and Conor Hanlon.^[34] VCR group has started many restaurants in Las Vegas and New York including: Ito, FlyFish Club, Capons and Bar Ito.^[35] They opened a restaurant called Little Maven in NYC in the fall of 2023. ^[36]

Media

Planet of the Apps

In February 2017, Vaynerchuk was a participant of Planet of the Apps, a reality television series, with will.i.am, Jessica Alba and Gwyneth Paltrow.^[37] In the show, Vaynerchuk and the team evaluated pitches from app developers vying for investment.^[38][39]

YouTube shows and videos

Vaynerchuk hosted a video blog on YouTube called Wine Library TV (WLTV or The Thunder Show) from 2006 to 2011, featuring wine reviews, tastings, and wine advice. The show debuted in February 2006.^[40] At 1,000 episodes in 2011, Vaynerchuk retired the show and replaced it with a video podcast called The Daily Grape.^[41]

In 2010, Vaynerchuk launched Wine & Web on Sirius XM satellite radio. The show's programming paired new wine tastings in a "Wine of the Week" segment with coverage of gadgets, trends and startups in its "Web of the Week" segment.^[42]

In 2014, Vaynerchuk launched The #AskGaryVee Show on YouTube in which he responds to questions from Twitter and Instagram.^[43] The questions are mostly on entrepreneurship, family and business topics. The show inspired Vaynerchuk's fourth book, AskGaryVee: One Entrepreneur's Take on Leadership, Social Media, and Self-Awareness^[44] which reached The New York Times Best Seller list.^[45]

DailyVee is a daily, video-documentary series on YouTube hosted by Vaynerchuk. Started in 2015, he records interviews with other businessmen and broadcasts investor meetings and strategy sessions at VaynerMedia.^[10][46]

New Media Expo 2008

with iJustine and Leo Laporte

with Ben Parr, Ezarik, et al.

Reception

Vaynerchuk has earned a social-media following around mentorship.^[47] However, critics have called him a snake oil salesman.^[5]

In 2015, Vaynerchuk was named to Crain's New York Business 40 Under 40.^[48] In 2017, Vaynerchuk was listed as one of Forbes' Top Social Influencers.^[49]

Works

• Gary Vaynerchuk's 101 Wines: Guaranteed to Inspire, Delight, and Bring Thunder to Your World (2008) ISBN 1594868824
• Crush It!: Why NOW Is the Time to Cash In on Your Passion (2009) ISBN 0061914177
• The Thank You Economy (2011) ISBN 0061914185
• Jab, Jab, Jab Right Hook (2013) ISBN 1594868824
• #AskGaryVee: One Entrepreneur's Take on Leadership, Social Media, and Self-Awareness Hardcover (2016) ISBN 0062273124
• Crushing It! How Great Entrepreneurs Build Their Business and Influence—and How You Can, Too (2018) ISBN 0062674692
• Twelve and a Half: Leveraging the Emotional Ingredients Necessary for Business Success (2021) ISBN 0062674684
• Day Trading Attention: How to Actually Build Brand and Sales in the New Social Media World (2024) ISBN 9780063317598

Notes

1. Russian: Геннадий Александрович Вайнерчук, romanized: Gennady Aleksandrovich Vaynerchuk; Belarusian: Генадзь Аляксандравіч Вайнярчук, romanized: Hyenadz’ Alyaksandravich Vaynyarchuk

References

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2. Lapidario, Milie (February 4, 2012). Quicklet On Gary Vaynerchuk's Crush It! (CliffsNotes-like Book Summary). Hyperink Inc. ISBN 978-1-61464-765-2. Archived from the original on April 21, 2021. Retrieved November 27, 2020.
3. McAlone, Nathan (April 1, 2017). "Gary Vaynerchuk is buying PureWow, a women's media company that generated about $20 million in 2016". Business Insider. Archived from the original on February 22, 2017. Retrieved February 20, 2017.
4. Schonbrun, Zach (December 28, 2018). "The Self-Described Jets Owner-in-Waiting Will Tailgate for Now". New York Times. Archived from the original on December 29, 2018. Retrieved October 17, 2019.
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33. Perlberg, Steven (January 4, 2017). "Gary Vaynerchuk Acquires Women's Publisher PureWow". The Wall Street Journal. Archived from the original on October 26, 2018. Retrieved March 9, 2017.
34. "VCR Group". Retrieved February 11, 2024.
35. "VCR Group". Retrieved February 11, 2024.
36. Perry, Brianna (November 30, 2023). "This Intimate Eatery Is Serving Maximalist Whimsy & 'Chocolate Mousse From The 80s'". Secret NYC. Retrieved February 11, 2024.
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38. Epstein, Adam (February 14, 2017). "There's nothing original about Apple's first foray into original TV". QZ. Archived from the original on July 13, 2018. Retrieved February 23, 2017.
39. Dillet, Romain (August 30, 2016). "Somebody at Apple thought the reality show 'Planet of the Apps' really needed Jessica Alba". TechCrunch. Archived from the original on February 12, 2019. Retrieved February 23, 2017.
40. Robinson, Jancis, Financial Times (November 15, 2008). "The online evangelist". Financial Times. Archived from the original on December 16, 2008. Retrieved November 16, 2008.{{cite news}}: CS1 maint: multiple names: authors list (link)
41. Brion, Raphael (March 18, 2011). "Gary Vaynerchuk's Daily Grape". Eater magazine. Archived from the original on February 24, 2017. Retrieved February 23, 2017.
42. Dugan, Lauren (August 23, 2010). "Gary Vaynerchuk to Host Sirius XM Radio Show". AdWeek. Archived from the original on February 24, 2017. Retrieved February 23, 2017.
43. Yeung, Ken (February 28, 2016). "Review: Gary Vaynerchuk's new book taught me 369 lessons about business". VentureBeat. Archived from the original on October 17, 2019. Retrieved October 17, 2019.
44. Long, Jonathan (August 3, 2015). "Why Gary Vaynerchuk's '#AskGaryVee Show' Is Marketing Gold". Entrepreneur magazine. Archived from the original on February 5, 2019. Retrieved February 23, 2017.
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47. Coscarelli, Joe (December 18, 2019). "Gary Vaynerchuk Is a Rapper's Best Friend". The New York Times. Archived from the original on March 5, 2020. Retrieved June 5, 2020.
48. Flamm, Matthew (July 5, 2018). "40 Under 40". Crain's New York. Archived from the original on December 11, 2019. Retrieved December 10, 2019.
49. Forbes, Staff (December 21, 2017). "Forbes Releases List Of Top Social Influencers In Three Categories -- Food, Tech/Business And Kids". Forbes. Archived from the original on December 15, 2018. Retrieved December 10, 2019.

External links

• Official website