Planet of the Apps

Not to be confused with Planet of the Apes.

Planet of the Apps is an American reality television show broadcast on Apple Music (predating the 2019 launch of Apple TV+). It was the first original television show produced by Apple. On July 23, 2018, it was announced that Apple had canceled the series after one season.^[1]

Planet of the Apps
Genre	Reality
Created by	Howard Owens Ben Silverman will.i.am
Directed by	Ryan Polito
Presented by	Zane Lowe
Starring	Jessica Alba Gwyneth Paltrow Gary Vaynerchuk will.i.am
Country of origin	United States
Original language	English
No. of seasons	1
No. of episodes	10
Production
Executive producers	Ben Silverman Howard Owens Michael Agbabian Dwight D. Smith Mary Celenza Charles Wachter will.i.am Jessica Alba Gwyneth Paltrow Gary Vaynerchuk
Camera setup	Multiple-camera
Running time	47–51 minutes
Production company	Propagate Content
Original release
Network	Apple Music (archived on Apple TV+)
Release	June 6 (2017-06-06) – August 14, 2017 (2017-08-14)

Episode style

On each of the episodes, software makers have 60 seconds to pitch their idea in front of the advisors (Jessica Alba, Gwyneth Paltrow, will.i.am and Gary Vaynerchuk) on a slow-moving escalator—for a visual idea of an "elevator pitch". New episodes were released on Tuesdays, with the first season being 10 episodes long.^[2] The series is hosted by Zane Lowe and produced by Ben Silverman.^[3] The series premiered on June 6, 2017.^[4][5]

Reception

The Guardian found the show "boring and self-indulgent," "painful," "a sort of vicarious embarrassment," and "grating."^[6]

Season premiere

The premiere episode debuted the following apps:

• SILO – Focus and Study Timer
• Companion: Mobile Personal Safety
• Pair – Showroom to your home
• Dote – The Mobile Mall
• Tracks Battle Squad
• Twist – Live events with a dating Twist
• Skootch: The Word Game

Episodes

Source:^[7]

No.	Title	Original release date
1	"Premiere"	June 5, 2017 (2017-06-05)
2	"Flip the Script"	June 12, 2017 (2017-06-12)
3	"Is It a Billion-Dollar Business?"	June 19, 2017 (2017-06-19)
4	"Nothing But Hustle"	June 26, 2017 (2017-06-26)
5	"My Greed Exceeds My Fear"	July 10, 2017 (2017-07-10)
6	"Bet on the Jockey"	July 17, 2017 (2017-07-17)
7	"Revolutionizing Social Media"	July 24, 2017 (2017-07-24)
8	"Scar Tissue"	July 31, 2017 (2017-07-31)
9	"Might As Well Go Big"	August 7, 2017 (2017-08-07)
10	"These Guys Are Hustlers"	August 14, 2017 (2017-08-14)

References

1. Clover, Juli (July 23, 2018). "'Planet of the Apps' Star Gary Vaynerchuk Blames Show's Failure on Apple's Poor Marketing". MacRumors. Retrieved July 24, 2018.
2. "Apple's first TV series shows what it takes to build an app". Reuters. 2017-06-09. Archived from the original on 2017-06-14. Retrieved 2017-06-15.
3. Ryan, Maureen (2017-06-07). "TV Review: Apple's 'Planet of the Apps'". Variety. Archived from the original on 2017-06-19. Retrieved 2017-06-15.
4. "Apple Music's 'Planet of the Apps' reality show debuts tonight". Engadget. 7 June 2017. Archived from the original on 2017-06-13. Retrieved 2017-06-14.
5. Lomas, Natasha (7 June 2017). "Apple's debut TV series, Planet of the Apps, kicks off". TechCrunch. Archived from the original on 2017-06-13. Retrieved 2017-06-14.
6. "Planet of the Apps review – celebrity panel can't save Apple's dull first TV show". The Guardian. 8 June 2017.
7. "Planet of the Apps on Apple Music". iTunes. Archived from the original on 2017-08-04.

External links

• Planet of the Apps at IMDb