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Planet of the Apps is an American reality television show broadcast on Apple Music (predating the 2019 launch of Apple TV+). It was the first original television show produced by Apple. On July 23, 2018, it was announced that Apple had canceled the series after one season.[1]
| Planet of the Apps | |
|---|---|
 | |
| Genre | Reality |
| Created by | |
| Directed by | Ryan Polito |
| Presented by | Zane Lowe |
| Starring | |
| Country of origin | United States |
| Original language | English |
| No. of seasons | 1 |
| No. of episodes | 10 |
| Production | |
| Executive producers |
|
| Camera setup | Multiple-camera |
| Running time | 47–51 minutes |
| Production company | Propagate Content |
| Original release | |
| Network | Apple Music (archived on Apple TV+) |
| Release | June 6 – August 14, 2017 |
On each of the episodes, software makers have 60 seconds to pitch their idea in front of the advisors (Jessica Alba, Gwyneth Paltrow, will.i.am and Gary Vaynerchuk) on a slow-moving escalator—for a visual idea of an "elevator pitch". New episodes were released on Tuesdays, with the first season being 10 episodes long.[2] The series is hosted by Zane Lowe and produced by Ben Silverman.[3] The series premiered on June 6, 2017.[4][5]
The Guardian found the show "boring and self-indulgent," "painful," "a sort of vicarious embarrassment," and "grating."[6]
The premiere episode debuted the following apps:
- SILO – Focus and Study Timer
- Companion: Mobile Personal Safety
- Pair – Showroom to your home
- Dote – The Mobile Mall
- Tracks Battle Squad
- Twist – Live events with a dating Twist
- Skootch: The Word Game
Source:[7]
| No. | Title | Original air date |
|---|---|---|
| 1 | "Premiere" | June 5, 2017 |
| 2 | "Flip the Script" | June 12, 2017 |
| 3 | "Is It a Billion-Dollar Business?" | June 19, 2017 |
| 4 | "Nothing But Hustle" | June 26, 2017 |
| 5 | "My Greed Exceeds My Fear" | July 10, 2017 |
| 6 | "Bet on the Jockey" | July 17, 2017 |
| 7 | "Revolutionizing Social Media" | July 24, 2017 |
| 8 | "Scar Tissue" | July 31, 2017 |
| 9 | "Might As Well Go Big" | August 7, 2017 |
| 10 | "These Guys Are Hustlers" | August 14, 2017 |
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