Ei Samay Sangbadpatra

Ei Samay Sangbadpatra (lit. 'Current Times Newspaper') is a Bengali-language daily newspaper from The Times Group. It was launched as a broadsheet daily newspaper with a motive to enter into a head-to-head competition with Anandabazar Patrika. It is owned and published by Bennett, Coleman & Co. Ltd. which is owned by the Sahu Jain family.^[2][3][4] At present it is owen by Tidings Media & Communications Pvt Ltd.

Ei Samay Sangbadpatra

The front page of the edition of Ei Samay on August 15, 2022.
Type	Online news portal
Format	Digital
Owner(s)	The Times Group
Publisher	The Times Group
Editor	Hirak Bandyopadhyay
Founded	15 October 2012 (Daily Newspaper)
Language	Bengali
Country	India
Circulation	242,022 Daily[1] (as of December 2019)
Sister newspapers	The Times of India The Economic Times Navbharat Times Maharashtra Times Vijaya Karnataka
Website	www.eisamay.com
Media of India List of newspapers

The Ei Samay newspaper is considered as a challenge thrown by BCCL to Ananda Bazar Patrika (ABP) Group. Sensing the tough challenge, ABP Group started a huge media advertising campaign just a month after the launch of Ei Samay. The introductory price of this newspaper was ₹1 (1.2¢ US) per copy. According to company officials, this newspaper targets SEC A and A+, 20- to 35-year-old Bengalis.^[5][6]

Pre-launch scenario

The vernacular print media space in West Bengal comprises four major Bengali dailies: Anandabazar Patrika, Aajkaal, Bartaman and Sangbad Pratidin. Out of these, Anandabazar Patrika is said to be the dominant leader in the Bengali print media space and ranks 6th among the top 10 vernacular dailies in India as per Indian Readership Survey 2012, with a readership of about 59 lakhs.^[7]

Sections

Regular sections

• Ei Muhurte: contains essays on different topics, tips, and analysis on different subjects like graphology and share market
• Ei Shahar: contains news and articles related to Kolkata
• Ei Rajya: contains news and articles related to West Bengal
• Ei Desh: deals with news of national interest
• Sompadokiyo: contains editorial, on this date, essays
• Khelar Samay: sports section contains news on different sports
• Byabsa Banijyo: business section contains news related to business, economics and finance

Other sections

• Onnya Samay: regular supplement^[5]
• Robibaroyari: Sunday special.

Editions

Currently this daily is published from Kolkata and New Delhi.

References

1. "Highest Circulated Daily Newspapers (language wise)" (PDF). Audit Bureau of Circulations. Archived (PDF) from the original on 9 August 2020. Retrieved 5 January 2020.
2. "TOI gears up for Bengal mkt; ropes in Tailor". Archived from the original on 21 February 2013. Retrieved 26 October 2012.
3. "Times group enters Bengali newspaper market with Ei Samay". Archived from the original on 3 October 2022. Retrieved 26 October 2012.
4. "Times Group to launch Bengali daily 'Ei Samay' on Oct 15 | National | www.indiatimes.com". 12 October 2012. Archived from the original on 21 October 2012. Retrieved 26 October 2012.
5. "Ei Samay launched, Bengali print war heats up". Exchange4media. Archived from the original on 18 November 2012. Retrieved 7 November 2012.
6. "imes group enters Bengali newspaper market with Ei Samay". Business Standard. Archived from the original on 3 October 2022. Retrieved 7 November 2012.
7. "The Hoot Story Page - media, press, subcontinent, media ethics, media watch, media research, media conflict, media gender, community radio, Unescos". Archived from the original on 4 November 2012. Retrieved 26 October 2012.

External links

• Official website (in Bengali)
• Ei Samay e-paper