Doritos
American brand of flavored tortilla chips / From Wikipedia, the free encyclopedia
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Doritos (/dəˈriːtoʊz/) is an American brand of flavored tortilla chips produced by Frito-Lay, a wholly owned subsidiary of PepsiCo.[2][3] The concept for Doritos originated at Disneyland at a restaurant managed by Frito-Lay.
Product type | Tortilla chip |
---|---|
Owner | PepsiCo (via Frito-Lay) |
Country | United States |
Introduced | 1964; 60 years ago (1964) (nationwide in 1966) |
Related brands | |
Markets | International |
Tagline | "Another Level"[1] |
Website | doritos |
In 1966, Doritos became the first tortilla chip available nationally in the United States. The initial flavor was simply toasted corn, followed by taco in 1967, and the now-ubiquitous nacho cheese in 1972.[4][5] Now, the chips are available worldwide in a wide variety of flavors, differing regionally.
Doritos has also gained notability for its marketing campaigns, including ads aired during Super Bowls. The Doritos brand is also used for similarly-seasoned products, like Doritos 3D and taco shells at Taco Bell.