B. J. Fogg
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Brian Jeffrey Fogg (born August 7, 1963) is an American social scientist and author who is a research associate[1] and adjunct professor[2] at Stanford University. He is the founder and director of the Stanford Behavior Design Lab, formerly known as the Persuasive Technology Lab.[3][4]
Quick Facts Born, Alma mater ...
B. J. Fogg | |
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Born | Brian Jeffrey Fogg (1963-08-07) August 7, 1963 (age 60) Dallas, Texas, U.S. |
Alma mater | |
Known for | Fogg behavior model; captology (persuasive technology), behavioural design |
Scientific career | |
Fields | Captology |
Institutions | Stanford University |
Thesis | Charismatic computers (1997) |
Website | http://www.bjfogg.com/ |
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