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Behavioural design
Field of design concerned with the influence of design on behavior / From Wikipedia, the free encyclopedia
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Behavioural design is a sub-category of design, which is concerned with how design can shape, or be used to influence human behaviour.[1][2] All approaches of design for behaviour change acknowledge that artifacts have an important influence on human behaviour and/or behavioural decisions. They strongly draw on theories of behavioural change, including the division into personal, behavioural, and environmental characteristics as drivers for behaviour change.[2] Areas in which design for behaviour change has been most commonly applied include health and wellbeing, sustainability, safety and social context, as well as crime prevention.
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