安德烈亞斯·卡普蘭（德語：Andreas Kaplan，1977年10月5日—）是ESCP商業學院的教授、教務長和院長，[1] 專業從事社交媒體和人工智慧領域的工作。[2][3][4]Google學術搜索有其30000條引文[5][6]，因此，他已躋身世界前50位商業管理作者的行列。[7] 此外，卡普蘭還是歐洲數字競爭力中心的創始成員。[8]
Quick Facts 安德烈亞斯·卡普蘭, 性別 ...
| 安德烈亞斯·卡普蘭 |
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| 性別 | 男 |
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| 出生 | (1977-10-05) 1977年10月5日（47歲）
巴伐利亞慕尼黑 |
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| 國籍 |  德國 |
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| 教育程度 |
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| 職業 | 管理學家 |
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| 活躍時期 | 20世紀 |
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- Kaplan, Andreas. Higher Education at the Crossroads of Disruption: The University of the 21st Century, Great Debates in Higher Education. United Kingdom: Emerald Publishing. 2021 [2021-02-27]. （原始內容存檔於2021-01-29）.
- Kaplan Andreas, Haenlein Michael, Schoder Detlef (2006) Valuing the real option of abandoning unprofitable customers when calculating customer lifetime value, Journal of Marketin your ^ meeting ＂order
- Kaplan Andreas M., Haenlein Michael (2010) Users of the world, unite! The challenges and opportunities of social media, Business Horizons, 53(1), 59–68
- Kaplan Andreas M. (2012) If you love something, let it go mobile: Mobile marketing and mobile social media 4x4, Business Horizons, 55(2), 129–139
- Kaplan Andreas M. (2014) European Management and European Business Schools: Insights from the History of Business Schools, European Management Journal, 32(4), 529-534.
- Kaplan Andreas M., Haenlein Michael (2016) Higher education and the digital revolution: About MOOCs, SPOCs, social media, and the Cookie Monster, Business Horizons, Volume 59.
- Kaplan, Andreas; Haenlein, Michael (2019), "Siri, Siri in my Hand, who's the Fairest in the Land? On the Interpretations, Illustrations and Implications of Artificial Intelligence", Business Horizons, 62: 15–25, doi:10.1016/j.bushor.2018.08.004
- Kaplan, Andreas; Haenlein, Michael (2019), "Rulers of the world, unite! The challenges and opportunities of artificial intelligence", Business Horizons, doi:10.1016/j.bushor.2019.09.003
- Kaplan Andreas (October 2015) European business and management. Sage Publications Ltd., London. ISBN 9781473925144
