布拉茨

布拉茨（Bratz）是美國MGA娛樂（英語：MGA Entertainment）旗下的一家時尚娃娃品牌，由美泰前員工於2001年創辦。 ^[1]布拉茨還有一系列電視劇、網絡劇、真人電影和電子遊戲衍生品。^[1]

不過自2001年布拉茨成立以來，美泰兒就起訴MGA娛樂，美泰兒指控布拉茨侵犯了自己的版權。2011年，MGA娛樂勝訴。 ^[2]

MGA娛樂一度將布拉茨更名，不過後來布拉茨這一名稱又被恢復。^[3]

參考文獻

1. Talbot, Margaret. Little hotties: Barbie's new rivals. 紐約客 (New America (organization)（英語：New America (organization)）). 5 December 2006 [7 December 2008]. （原始內容存檔於30 November 2008）. When a doll designer and on-and-off-again Mattel employee named Carter Bryant brought Larian a drawing of a new doll he had in mind, Larian at first saw little to admire. "To be honest, to me it looked weird—it looked ugly," Larian told me. But Larian's attitude toward the tastes of children is respectful to the point of reverence, and his daughter Jasmin, then eleven years old, happened to be hanging out in his office that day. Larian asked her what she thought of the drawing. "And, you know, I saw this sparkle that you see in kids' eyes," he recalled. "They talk with their body language more than their voice. And she says, 'Yeah, It's cute.' " For Larian, that was enough: "I said, 'O.K., we'll do it.'"
2. Chang, Andrea. Mattel must pay MGA $310 million in Bratz case. 洛杉磯時報. 5 August 2011 [13 May 2017]. （原始內容存檔於2018-10-05）.
3. BRATZ Dolls Stand Tall For A New Generation. Bratz. MGA Entertainment. 11 February 2013 [2024-04-30]. （原始內容存檔於2022-01-28） –透過美通社.