杰佛瑞·亚历山大·摩尔（英语：Geoffrey Alexander Moore，1946年7月31日—）是美国组织理论家、管理顾问和作家[2]，他以《跨越鸿沟：颠覆性产品行销指南》一书而闻名[3]。
书籍
- Crossing the Chasm: Marketing and Selling High-tech Products to Mainstream Customers (1991, revised 1999 and 2014). ISBN 0-06-051712-3
- Inside the Tornado: Marketing Strategies from Silicon Valley's Cutting Edge (1995). ISBN 9780887307652.
- Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets (2004). Revised edition. ISBN 0-88730-824-4
- The Gorilla Game: An Investor's Guide to Picking Winners in High Technology (with Paul Johnson and Tom Kippola, 1998). ISBN 9780887308871.
- The Gorilla Game : Picking Winners in High Technology (1999). Revised edition. ISBN 978-0887309571.
- Living on the Fault Line : Managing for Shareholder Value in the Age of the Internet (2000). ISBN 9780887308888.
- Living on the Fault Line, Revised Edition: Managing for Shareholder Value in Any Economy (2002). Revised edition. ISBN 9780060086763.
- Dealing with Darwin: How Great Companies Innovate at Every Phase of Their Evolution (2005). ISBN 978-1591841074.
- Escape Velocity: Free Your Company's Future from the Pull of the Past (2011). ISBN 978-0062040893.
- Zone to Win: Organizing to Compete in an Age of Disruption (2015). ISBN 978-1682301715.
- The Infinite Staircase: What the Universe Tells Us About Life, Ethics, and Mortality (2021). ISBN 978-1950665983.
参见
参考资料
外部链接
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