西奥多·莱维特(英语:Theodore Levitt,1925年3月1日—2006年6月28日)是出生于德国的美国经济学家,曾担任哈佛商学院教授。他也是《哈佛商业评论》的编辑,以增加其发行量和普及全球化而闻名。在1983年,他曾为企业目的提出了一个定义:“不仅仅是赚钱,而是创造和留住客户”[1]。
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- Marketing Myopia, Harvard Business Review, 1960.
- Creativity Is Not Enough, Harvard Business Review, 1963.[2]
- Marketing Intangible Products and Product Intangibles, Harvard Business Review, May–June 1981, p. 94-102.[3]
- After The Sale Is Over, Harvard Business Review, September–October 1983, p. 87-93.[4]
- The Globalization of Markets, Harvard Business Review, May–June 1983.[5]
- The Third Sector: New Tactics for a Responsive Society. 1973
- Marketing for business growth, 1974, New York : McGraw-Hill, First ed. published in 1969 under the title: The marketing mode.
- The marketing imagination, 1983, New York : The Free Press
- The marketing imagination, 1986, New York : Free Press (New, expanded ed.)
- Thinking about management, 1991, New York : Free Press
- Levitt on marketing, 1991, Boston, Mass. : Harvard Business School Press
Levitt, T (1983) The Marketing Imagination, New York: Free Press.