行为经济学（英语：Behavioral economics），经济学的一个分支，承袭经验主义，并受到心理学与认知科学的影响，探讨社会、认知与情感的因素，与个人及团体形成经济决策的背后原因，并从而了解市场经济运作与公共选择的方式[1]。在行为经济学之外，又分支出行为金融学这个子学科。
| 此条目需要精通或熟悉相关主题的编者参与及协助编辑。 (2018年3月18日) |
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