Oppo Electronics
Chinese consumer electronics manufacturer From Wikipedia, the free encyclopedia
Oppo Electronics Corporation is a Chinese commercial organization and manufacturer of consumer electronics. They were run by BBK Electronics until 2023.[1]
 | This article needs copy editing for grammar, style, cohesion, tone or spelling. (March 2024) |
 Logo used since 2019 | |
| Company type | Private |
|---|---|
| Industry | Consumer electronics |
| Predecessor | BBK Electronics |
| Founded | 10 October 2004 |
| Founder | Tony Chen (陈明永) |
| Headquarters | , China |
Area served | Worldwide |
Key people | Tony Chen (CEO) |
| Products |
|
Number of employees | 40,000 |
| Subsidiaries | OnePlus Realme OnePlus |
| Website | oppo |
| Oppo Electronics | |||||||
| Simplified Chinese | Oppo广东移动通信有限公司 | ||||||
|---|---|---|---|---|---|---|---|
| Traditional Chinese | 廣東歐珀移動通信有限公司 | ||||||
| Literal meaning | Guangdong Oppo Mobile Telecommunications Corp., Ltd. | ||||||
| |||||||
The brand is registered in many countries worldwide. Oppo Digital Inc.'s USA division develops and manufactures audio-visual equipment, with a range of high-end Blu-ray players, headphones, and headphone amplifiers in the product line. In 2008, OPPO entered the portable electronics segment and launched its own mobile phone.
History
The brand name "Oppo" was registered in China in 2001 and launched in 2004 by Tony Chen in Dongguan, China. In 2005, they introduced their first device internationally, the Oppo X3 MP3 player. [2] Since then, the company has expanded to over 50 countries and become a major player in electronic devices around the world.[2]
In June 2016, Oppo became the largest smartphone manufacturer in China,[3] selling its phones at more than 200,000 retail outlets.[4] In 2018, Oppo Digital announced that they were discontinuing their disc player business in major markets, and focusing on mobile devices. Oppo was the top smartphone brand in China in 2019 and was ranked fifth in market share worldwide.[5]
Branding
The South Korean boy band 2PM prepared a song known as "Follow Your Soul" in a promotional deal with Oppo for launching its brand in Thailand in 2010.[6] In June 2015, the company signed an agreement with FC Barcelona to become a sponsor of the Spanish football club.[7][8][9]
In 2016, the Philippine Basketball Association tied up with this company as its official smartphone partner, starting at the 2016 PBA Commissioner's Cup.
References
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