2003 - 2007: It's Always Great, Even Late. (Canada)
2005 - 2007: Do what tastes right. (primary slogan)
2005 - Present: It's good to be square.
January 2007 - October 2007: That's right.
January 2007 - October 2007: Uh Huh.
2007 - 2008: Hot Juicy Burgers
February 2008: It's waaay better than fast food... It's Wendy's. (US)
February 2008: It's waaaaaaaaaay delicious. It's Wendy's. (Canada)
Present: You know when it's real
International
1983: It's the best time for...Wendy's (Philippines)
1991 (approx) - Present: Wendy's! La recette est à nous! (Wendy's! The Recipe is ours!) (France)
2000 (approx) - Present: We don't cut corners (New Zealand)
2000 (approx) - Present: Wendy's cuadra contigo (Wendy's fits with you). The word cuadra (fit) is a reference to the word cuadro that means square (Venezuela)
2001 (approx) - Present: El Sabor de lo Recien Hecho (The Flavor of the Freshly Made) (Honduras)
2005 (approx) - Present: É a hora certa para...Wendy's (It's the right time for...Wendy's) (Portugal)
2007 (approx) - Present: Wendy's es Sensacional (Wendy's is Sensational) (El Salvador)
Dovrat, Zehava (July 21, 1996). "Wendy's Burger Chain Seeks Franchisee to Renew Activity in Israel". Globes. Retrieved February 7, 2018. Wendy's has already tried its luck in Israel. It entered activities in Israel nine years ago through the Blue Square supermarket chain, then managed by Benny Gaon. The chain was operated by the franchise method and reached six branches. [People] in the industry say that the chain failed due to managerial problems and a poor marketing plan. In addition, [Israelis] simply didn't like the product.
Davide Dukcevich (2002-04-09). "Wendy's Salad Days". Forbes Magazine. Retrieved 2007-12-29. Earlier this month, Wendy's released a new advertising tagline, "It's Better Here," as part of a campaign that purports to showcase Dublin, Ohio, where it has its headquarters.