Asus

ASUSTeK Computer Inc., usually referred to as Asus,^[3] is a computer hardware and electronics company. It was founded in Taipei in 1989 by T.H. Tung, Ted Hsu, Wayne Hsieh and M.T. Liao.^[4] Asus is the world's fifth-largest PC vendor by 2013 unit sales (after Lenovo, Hewlett-Packard, Dell and Acer).^[5]

ASUSTeK Computer Inc.

Headquarters in Taipei
Native name	華碩電腦股份有限公司
Romanized name	Huáshuò Diànnǎo Gǔfèn Yǒuxiàn Gōngsī
Company type	Public
Traded as	TWSE: 2357
Industry	Computer hardware Electronics Networking hardware
Founded	April 2, 1989; 35 years ago (1989-04-02)
Founders	Ted Hsu M. T. Liao Wayne Tsiah T. H. Tung Luca D. M.
Headquarters	Beitou District, Taipei, Taiwan
Area served	Worldwide
Key people	Jonney Shih (Chairman & Chief Branding Officer) Jonathan Tsang (Vice Chairman)
Products	Personal computers monitors projectors motherboards graphics cards optical storage peripherals wearables servers workstations
Revenue	NT$537.2 billion (2022)[1]
Operating income	NT$12.9 billion (2022)[1]
Net income	NT$16.8 billion (2022)[1]
Total assets	NT$471 billion (2022)[1]
Total equity	NT$226 billion (2022)[1]
Number of employees	17,000[2]
Website	www.asus.com

Asus
Traditional Chinese	華碩電腦股份有限公司
Simplified Chinese	华硕电脑股份有限公司
Literal meaning	ASUS Computer Stock-share Limited Company
Transcriptions Standard Mandarin Hanyu Pinyin Huáshuò Diànnaǒ Gǔfèn Yǒuxiàn Gōngsī Tongyong Pinyin Huashuo Diannao Gufen Yousiang Gongsih other Mandarin Xiao'erjing ﺧُﻮَ ﺷُﻮَع دﯾًﺎ ﻧَﻮْ ﻗُﻮْ فٌ ﻳَﻮْ ﺷِﯿًﺎ ﻗْﻮ سِ Hakka Romanization Fà sa̍k thien-nó kú fun yû han kûng-sṳ̂ Yue: Cantonese Yale Romanization Wàh sehk dihn nóuh gú fán yáuh haahn gūng sī Southern Min Hokkien POJ Hôa se̍k tiān-náu kó͘ hūn ū hān kong si
ASUS
Traditional Chinese	華碩
Simplified Chinese	华硕
Literal meaning	"Chinese-Eminent" Eminence of/by the Chinese people (華人之碩; 华人之硕)
Transcriptions Standard Mandarin Hanyu Pinyin Huáshuò Hakka Romanization Fà sa̍k Yue: Cantonese Yale Romanization Wàh sehk Southern Min Hokkien POJ Hôa se̍k

This is the Asus US headquarters located at Fremont, California.

Name

The name Asus originates from Pegasus, the winged horse of Greek mythology.^[6]

Products

Asus' products include laptops, tablet computers, desktop computers, mobile phones, personal digital assistants (PDAs), servers, computer monitors, motherboards, graphics cards, sound cards, optical disc drives, computer networking devices, computer cases, computer components and computer cooling systems.

Republic of Gamers (ROG)

Republic of Gamers is a brand used by Asus since 2006, encompassing a range of computer hardware, personal computers, peripherals, and accessories oriented primarily toward PC gaming. The line includes both desktops and high-spec laptops.

Controversies:

In September 2008, PC Pro discovered through a reader that Asus had accidentally shipped laptops that contained cracked and unlicensed software.^[7]

In February 2014, a security vulnerability in the AiCloud functions on a number of Asus routers.^[8]

In March 2019, Kaspersky Lab researchers disclosed a supply chain attack that affected the Asus Live.^[9][10][11]

In May 2024, hardware reviewer Gamers Nexus sent a ROG Ally in for warranty repair due to a faulty thumbstick. Asus denied the warranty repair. A few days later Asus made the repair under pressure from Gamers Nexus,^[12] Asus also apologised for the poor service.^[13][14]

References

1. "ASUSTek Computer Inc. Annual Report 2022" (PDF). ASUSTek. 11 April 2023. Archived (PDF) from the original on 20 June 2023. Retrieved 20 June 2023.
2. "About ASUS". ASUS. Retrieved 2023-07-01.
3. "How to pronounce ASUS". video. Engadget. Archived from the original on 18 February 2011. Retrieved 3 March 2011.
4. "Company Profile". Official website. ASUS. 2009. Archived from the original on 21 July 2011.
5. "Gartner Says Worldwide PC Shipments Declined 6.9 Percent in Fourth Quarter of 2013". Gartner.com. 2014-01-09. Retrieved 2014-02-03.
6. "Origin of the Name 'ASUS'". ASUS website. ASUS. Archived from the original on 4 September 2009. Retrieved 4 August 2009. ASUS comes from the last four letters of PegASUS, the winged horse in Greek mythology that represents the inspiration of art and learning. However it is not pronounced like the "ASUS" in PegASUS,
7. Collins, Barry (17 September 2008). "ASUS ships software cracker on recovery DVD". PC Pro. Dennis Publishing. Archived from the original on 27 June 2009. Retrieved 21 June 2009. The startling discovery was made by a PC Pro reader whose antivirus software was triggered by a key cracker for the WinRAR compression software, which was located on the recovery DVD for his ASUS laptop.
8. Goodin, Dan (2014-02-17). "Dear Asus router user: You've been pwned, thanks to easily exploited flaw". Ars Technica. Archived from the original on 17 May 2019. Retrieved 2019-05-17.
9. Lilly, Paul (2019-03-26). "Asus downplays reach of Live Update hack, issues a fix in latest version". PC Gamer. Archived from the original on 26 March 2019. Retrieved 2019-03-26.
10. "Asus Live Update Pushed Malware to 1 Million PCs". ExtremeTech. Archived from the original on 26 March 2019. Retrieved 2019-03-26.
11. Cimpanu, Catalin. "ASUS releases fix for Live Update tool abused in ShadowHammer attack". ZDNet. Archived from the original on 26 March 2019. Retrieved 2019-03-26.
12. van der Merwe, Julian (12 May 2024). "Asus warranty déjà vu for broken ROG Ally thumb stick — YouTuber catches Asus attempting to dodge repair request over "tiny" mark". NotebookCheck.net. Retrieved 27 May 2024.
13. Kan, Michael (16 May 2024). "Asus Apologizes for Heavily Criticized Warranty and Return Service". PCMAG. Retrieved 27 May 2024.
14. Thubron, Rob (17 May 2024). "Asus issues apology, promises changes after RMA and repair cost outrage". TechSpot. Retrieved 27 May 2024.