The CW

The CW
Lansert	24. januar 2006
Land	USA
Hovedkvarter	Burbank
Eid av	Paramount Global og Warner Bros. Discovery
Motto	Dare To Defy
Nettsted	cwtv.com (en)
	The CW på Commons

The CW er en amerikansk fjernsynsstasjon som ble drevet som et fellesforetak av Paramount Global og Warner Bros. Discovery. I februar 2022 ble fjernsynsstasjonen lagt ut for salg.^[1]

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Stasjonen hadde sin første sending 18. september 2006, etter at de to forløperne – UPN og The WB – ble lagt ned henholdsvis 15. og 17. september samme år. The CWs to første sendekvelder – 18. og 19. september 2006 – besto av repriser og lanseringsrelatert innhold. Stasjonen markerte sin formelle lanseringsdato 20. september 2006 med den to timer lange premieren på den syvende sesongen av America's Next Top Model.^[2]

Stasjonen satset særlig på yngre seere, og spesialiserte seg på serier om superhelter, som Arrow, The Flash, Supergirl og Legends of Tomorrow – disse fire seriene utspant seg i samme fiksjonsverden, og hovedfigurene i én serie hadde iblant gjesteopptredener i en av de andre seriene.^[1]

[1]
«Sixteen Years Later, End/Sale of The CW Network - Why and What’s Next? - Hollywood Insider» (på engelsk). 22. februar 2022. Besøkt 7. juni 2022. «The CW Network, which in its initial creation was formed to target younger demographics and appeal to a more youthful audience, was partially responsible for the popularization and vast expansion of superhero television shows. With the birth of the show ‘Arrow,’ and its massive success, an entire multiverse of comic book-inspired television was spun off and is now largely referred to as the “Arrowverse.” This popularization seemingly carried a snowball effect and led to the mass development of multiple shows such as ‘The Flash,’ ‘Supergirl,’ and ‘Legends of Tomorrow,’ which all exist in the same DC universe as ‘Arrow.’ Though this snowballing effect has not lasted forever. The CW Network is being sold and the fate of these DC universe shows is up in limbo, awaiting the decision of the parent companies, WarnerMedia and ViacomCBS.»
[2]
Littleton, Cynthia (24. januar 2016). «Birth of the CW: UPN-WB Network Merger Deal Rocked TV Biz 10 Years Ago». Variety (på engelsk). Besøkt 7. juni 2022.

[:0-1] [1]
«Sixteen Years Later, End/Sale of The CW Network - Why and What’s Next? - Hollywood Insider» (på engelsk). 22. februar 2022. Besøkt 7. juni 2022. «The CW Network, which in its initial creation was formed to target younger demographics and appeal to a more youthful audience, was partially responsible for the popularization and vast expansion of superhero television shows. With the birth of the show ‘Arrow,’ and its massive success, an entire multiverse of comic book-inspired television was spun off and is now largely referred to as the “Arrowverse.” This popularization seemingly carried a snowball effect and led to the mass development of multiple shows such as ‘The Flash,’ ‘Supergirl,’ and ‘Legends of Tomorrow,’ which all exist in the same DC universe as ‘Arrow.’ Though this snowballing effect has not lasted forever. The CW Network is being sold and the fate of these DC universe shows is up in limbo, awaiting the decision of the parent companies, WarnerMedia and ViacomCBS.»

[2] [2]
Littleton, Cynthia (24. januar 2016). «Birth of the CW: UPN-WB Network Merger Deal Rocked TV Biz 10 Years Ago». Variety (på engelsk). Besøkt 7. juni 2022.

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