애플의 슬로건 목록

이 문서는 1970년대 이후 애플의 슬로건에 대한 목록이다. 현재 애플이 가장 많이 쓰는 슬로건은 Get a Mac 혹은 간단히 애플 로고를 쓴다.

회사 광고 모토

• "Byte into an Apple" (1970년대 후반)^[1][2]
• "Soon there will be 2 kinds of people. Those who use computers, and those who use Apples." (1980년대 초반)^[2][3]
• "The Power to Be Your Best" (1990)^[2][4][5]
• "Think Different" (1997 ~ 2002)^[2][5][6]
• "The Computer for the rest of us" (1984)^[2][7]
• "Switch" (2002-2003)^[2]

제품 슬로건 목록

애플 I

• "Apple introduces the first low cost microcomputer system with a video terminal and 8K bytes of RAM on a single PC card!"^[8]

애플 II

• "Introducing Apple II"^[9]
• "Original Apple II"
• "What every educator should know about desktop computers."
• "The home computer that's ready to work, play and grow with you."
• "We're looking for the most original use of an Apple since Adam" Promoting a user-submission essay contest
• "A is for Apple"
• "How to buy a Personal Computer"
• "Welcome IBM. Seriously."
• "What's the 'e' stand for?"
• "What kind of man owns his own computer?"

매킨토시

• "It takes minutes of practice to make Macintosh do this."
• "Introducing Macintosh. What makes it tick. And talk."
• "It does more, It costs less. It's that simple"
• "Of the 235 million people in America, only a fraction can use a computer... Introducing Macintosh. For the rest of us." - 뉴스위크 20면 팸플릿에서

아이맥, 아이북, 맥 미니

• "iThink, therefore iMac." (1998) 르네 데카르트에서 인용 "나는 생각한다, 고로 존재한다." (Cogito ergo sum)
• "Hello. Again." (1998)
• "The iMac to Go." (1999)
• "Where did the computer go?" (2004)
• "From the creators of iPod." (2004)
• "The most affordable Mac ever." (2005)
• "Now showing. The new iMac G5" (2005)
• "Small is Beautiful" (2006)
• "The new, all-in-one iMac"
• "You can't be too thin, Or too powerful." (2007)
• "A little Mini. A lot of Leopard"(2007)
• "The ultimate all-in-one. Now shipping with Leopard" (2007)
• "More Power. Thinly disguised."
• "Beauty. Brains. And now more brawn."
• "The all-in-one for everyone."
• "Faster. Greener. Still mini."
• "Brilliance, squared."
• "Small is huge."
• "It’s a good time to be a desk."
• "The ultimate all-in-one. Now with the ultimate display."
• "The new, mightier mini."
• "Redesigned in a very big way."

파워 맥, 파워북, 맥북, 맥북 에어, 맥북 프로

• "The plot thins" (1999)
• "Two Brains are better than one" (2000)
• "Rips through digital video faster than Pentiums can say "uncle"."
• "Less is more" (2003)
• "The world's fastest computer" (2003)
• "Sends other UNIX boxes to /dev/null" (2003)
• "Higher Resolution. Better Mileage" (2005)
• "Meet the family. Now complete." (2006)
• "Power Mac G5. The power of four." (2006)
• "Everything²" (2006)
• "Same lovable MacBook. New lovable speed." (2007)
• "Vroom with a View" (2007)
• "State-of-the-art meets state-of-the-art.
• "Same lovable MacBook. New amazing OS. MacBook now shipping with Leopard" (2007)
• "There's something in the air" (2008)
• "Thinnovation" (2008)
• "Book smart" (2008)
• "Nimble, meet quick." (2008)
• "Rapid transit" (2008)
• "Meet the next generation of notebooks." (2008)
• "Redesigned. Reengineered, Re-everythinged." (2008)
• "The new MacBook Air. Better graphics. More storage. Yet still the world’s thinnest notebook." (2009)
• "Thin as always. Faster than ever." (2009)
• "An even quicker study." (2009)
• "The new MacBook Pro family." (2009)
• "The notebook you love. In a whole new edition" (2009)
• "The fastest, most powerful MacBook Pro ever. Times three." (2010)

아이팟

• "1,000 songs in your pocket." (2001)
• "Introducing the new iPod family." (2002)
• "7,500 songs in your pocket." (2003)
• "Mini. The next big thing." (2004)
• "Teeny doesn't mean weeny." (2004)
• "The best keeps getting better" (2004)
• "10,000 songs in your pocket." (2004)
• "Paint it black." (2004)
• "Life is random." (2005)
• "*Do not eat iPod shuffle" (2005)
• "Give chance a chance." (2005)
• "Random is the new order." (2005)
• "Enjoy uncertainty." (2005)
• "1,000 songs. Impossibly small." (2005)
• "One more thing..." (2005)
• "Watch your music" (2005)
• "15,000 songs. 25,000 photos. 80 hours of video." (2005)
• "Give music." (2005)
• "The best digital jukebox and #1 music download store. Now with video." (2005)
• "Which iPod are you?" (2006)
• "Home stereo. Reinvented." (2006)
• "Back for an encore." (2006)
• "Tune your run." (2006)
• "Completely remastered." (2006)
• "Clip and go." (2006)
• "Put some music on." (2006)
• "Movies, TV shows, games, and music. Now playing on an iPod near you." (2006)
• "Put a different kind of change in your pocket." (2006)
• "Put a thousand thanks in their pocket." (2006)
• "Put some color on." (2006)
• "Give the gift of iPod." (2006)
• "Meet the best iPods ever." (2007)
• "A little video for everyone." (2007)
• "Hold everything." (2007)
• "A new gig for iPod shuffle" (2008)
• "Now there's even more to touch." (2008)
• "Play more than music. Play a part." (2008)
• "Everybody Touch" (2008)
• "What's new to touch" (2008)
• "Tap into what's new" (2008)
• "Now there's even more to touch" (2008)
• "Pump up the volume. iPod Touch Now in 32GB"
• "So much to touch." (2008)
• "Get your groove on. In four new colors" (2008)
• "nano-chromatic" and "Rockalicious" (2008)
• "One size fits all."(2009)
• "The funnest iPod ever"(2009)
• "Millions of songs. Thousands of videos. Hundreds of games."
• "Small Talk."(2009)
• "Next level fun."(2009)
• "Nano Shoots Video."(2009)
• "Your Top 40,000." (2010)

아이튠즈

• "Rip. Mix. Burn." (2001)
• "Rock and Roll will never die. It is, however, being reborn." (2003)
• "The best Windows app ever." (2003)
• "Hell Froze Over." (2003)
• "Welcome to the digital music revolution." (2004)
• "Drink. Win. Play." (2005)
• "Welcome to the entertainment center of your world." (2006)
• "Give the gift of music for the holidays." (2006)
• "The entertainment center of your world." (2007)
• "American Idol on iTunes." (2008)
• "Discover iTunes 8. Rediscover your music."
• "iTunes 8. The entertainment capital of your world"
• "That's entertainment."

인텔

• "What's an Intel chip doing in a Mac? A whole lot more than it's ever done in a PC."
• "Rosetta. The most amazing software you'll never see."
• "Imagine the Possibilities."
• "Faster now comes standard." (2006)
• "Better than ever" (2008)

아이폰

• "The internet in your pocket."
• "Touching is believing"
• "hello"
• "아이폰 Apple reinvents the phone"
• "Say Hello to 아이폰"
• "Talk about big. iPhone now in 16GB. More music. More video. More iPhone." (2008)
• "The iPhone you've been waiting for." (2008)
• "The first phone to beat the iPhone." (2008)
• "Twice as fast, for half the price" (2008)
• "The most advanced mobile OS. Now even more advanced." (2009)
• "25,000 apps. And counting." (2009)
• "The fastest, most powerful iPhone yet." (2009)
• "This changes everything. Again" (2010)
• "It's the most amazing iPhone yet."(2011)
• "The biggest thing to happen to iPhone since iPhone."(2012)
• "You're more powerful than you think."(2013)
• "Forward Thinking"(2013)
• "For the Colorful"(2013)
• "Bigger than Bigger"(2014)

앱스토어

• "There's an app for just about anything"
• "Applications unlike anything you’ve seen on a phone before."
• "Your 아이폰 gets better with every new app."
• "Over 200,000 ways to make iPhone even better."

애플 TV

• "YouTube, Meet Apple TV" (2007) Used currently on the iPod+iTunes homepage.
• "If it's on iTunes, it's on your widescreen TV." (2007).
• "Movie rentals and much more." used to market the Apple TV.
• "Now Playing: HDTV shows and more." used to market the Apple TV.
• "Even More to Do" (2008) market Apple TV

맥 OS X

• " It just works".^[10]
• "It's the biggest thing to happen to Macintosh since the Macintosh" (2001)
• "The future is here" (2001)
• "Wildly innovative"
• "The evolution of the species"
• "Change your stripes"
• "Redmond, start your photocopiers." (2006)
• "Redmond, we have a problem." (2006)
• "This should keep Redmond busy." (2006)
• "Introducing Longhorn." (2006)
• "Add a new Mac to your Mac" (2007)
• "Hello, Tomorrow" (2007)
• "Go Beyond Vista: It's Time to Get a Mac." (2007)
• "The Next Big Things"
• "Rock Solid Foundations"
• "It's Here. It's Real. It's Amazing."
• "Leopard, Every One's an Ultimate."
• "Core innovation"
• "The world's most advanced operating system. Finely tuned."
• "Completely new. Completely Mac"

맥 OS X 서버

• "Leopard Server. Simply Powerful." (2007)
• "Connecting your business."
• "New features. New ways to collaborate. Simpler than ever."

맥 프로

• "Room to grow. Introducing Mac Pro" (2006)
• "Life Made Easier" (2006)
• "64-bit Quad Xeon. Introducing Mac Pro"(2008)
• "The new Mac Pro. Tower of 8-core power." (2008)
• "Start your engines. All eight of them"(2008)
• "Expand at will." (2008)
• "Beauty outside. Beast inside." (2009)

맥

• "Internet Essentials for your Mac" (2004)

모바일미

• "Exchange for the rest of us" (2008)
• "The simple way to keep everything in sync." (2008)
• "Push email, push contacts, push calendar. Everything in sync. Anywhere you are" (2009)

아이패드

• "A magical and revolutionary device at an unbelievable price." (2010)
• "It just feels right to hold the internet in your hands"
• " It's Faster, Times 2" (2011)
• " It's Resolutionary" (2012)

인용

1. James Burkhart Gilbert. “Redeeming culture: American religion in an age of science”.
2. Alex Brooks (2006). “Happy 30th Birthday, 1996 – 2006”. World of Apple. 2011년 4월 11일에 원본 문서에서 보존된 문서. 2010년 7월 21일에 확인함.
3. Joyce Nelson (1992). “Sign crimes/Road kill: from mediascape to landscape”.
4. Bryan Chaffin (2001년 4월 27일). “Remembering 1990, The IIfx, & The Power To Be Your Best”. 《the Mac Observer》.
5. Grahame R. Dowling. “The art and science of marketing”.
6. “The Force of Callas' Kiss: The 1997 Apple Advertising Campaign, “Think Different””. Text and Performance Quarterly.
7. Thomas O'Guinn, Chris Allen, Richard J. Semenik. “Advertising and Integrated Brand Promotion”. CS1 관리 - 여러 이름 (링크)
8. http://www.dvq.com/misc/images/apple.pdf
9. 1977: Introducing Apple II | Flickr - Photo Sharing!
10. “Mac OS/X”. HWM. Aug 2007.