magic moment

English

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Noun

magic moment (plural magic moments)

1. (business, marketing) The initial experience of a customer in evaluating a product, in which its value or worth is appreciated.
   • 2002, Ulrike Max, Emotional Branding: Playing with the Senses, A Conceptual Approach, page 101:

     The "magic moment": When Emotional Branding is used either aiming at the single sense or in combination, "a point in time - or 'magic moment' - is needed to ignite the emotional bond between brand and customer.

   • 2017, Mike Hoefflinger, Becoming Facebook […] , AMACOM, →ISBN, page 37:

     LESSON 3: Know your North Star Metric, Magic Moment and Core Product Value. […] Facebook ushered in the modern era of growth marketing when it inaugurated a team responsible for determining the company's North Star Metric, Magic Moment and Core Product Value, monitoring them more closely and working them harder than anyone else and not being afraid of complex approaches to keep growth humming.

   • 2020, Anuj Adhiya, Growth Hacking For Dummies‎, John Wiley & Sons, →ISBN:

     Magic moment: Represents a customer's first experience, or the “aha moment,” where they understand the value of your product. Just as every product's NSM is different, the magic moment will similarly be different—making connections in a social product, accessing a dashboard for a productivity tool, or comparing ticket prices on an airline aggregator, for example.