招牌

Chinese

		provoke; to recruit	cards; game pieces; signboard cards; game pieces; signboard; plate; tablet
trad. (招牌)		招	牌
simp. #(招牌)		招	牌

Pronunciation

• Mandarin

  (Pinyin): zhāopái

  (Zhuyin): ㄓㄠ ㄆㄞˊ

• Cantonese

  (Guangzhou–Hong Kong, Jyutping): ziu¹ paai⁴

  (Taishan, Wiktionary): ziau¹ pai³

• Southern Min

  (Hokkien, POJ): chiau-pâi

  (Teochew, Peng'im): ziê¹ bai⁵ / zio¹ bai⁵

• Wu (Shanghai, Wugniu): ¹tsau-ba

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• Mandarin
  • (Standard Chinese)⁺
    • Hanyu Pinyin: zhāopái → zhāopai (toneless final syllable variant)
    • Zhuyin: ㄓㄠ ㄆㄞˊ → ㄓㄠ ˙ㄆㄞ (toneless final syllable variant)
    • Tongyong Pinyin: jhaopåi
    • Wade–Giles: chao¹-pʻai⁵
    • Yale: jāu-pai
    • Gwoyeu Romatzyh: jau.pair
    • Palladius: чжаопай (čžaopaj)
    • Sinological IPA ^(key): /ʈ͡ʂɑʊ̯⁵⁵ pʰaɪ̯³⁵/ → /ʈ͡ʂɑʊ̯⁵⁵ pʰaɪ̯²/
• Cantonese
  • (Standard Cantonese, Guangzhou–Hong Kong)⁺
    • Jyutping: ziu¹ paai⁴
    • Yale: jīu pàaih
    • Cantonese Pinyin: dziu¹ paai⁴
    • Guangdong Romanization: jiu¹ pai⁴
    • Sinological IPA ^(key): /t͡siːu̯⁵⁵ pʰaːi̯²¹/
  • (Taishanese, Taicheng)
    • Wiktionary: ziau¹ pai³
    • Sinological IPA ^(key): /t͡siau³³ pʰai²²/
• Southern Min
  • (Hokkien)
    • Pe̍h-ōe-jī: chiau-pâi
    • Tâi-lô: tsiau-pâi
    • Phofsit Daibuun: ciau'paai
    • IPA (Xiamen): /t͡siau⁴⁴⁻²² pai²⁴/
    • IPA (Quanzhou): /t͡siau³³ pai²⁴/
    • IPA (Zhangzhou): /t͡siau⁴⁴⁻²² pai¹³/
    • IPA (Taipei): /t͡siau⁴⁴⁻³³ pai²⁴/
    • IPA (Kaohsiung): /t͡siau⁴⁴⁻³³ pai²³/
  • (Teochew)
    • Peng'im: ziê¹ bai⁵ / zio¹ bai⁵
    • Pe̍h-ōe-jī-like: tsie pâi / tsio pâi
    • Sinological IPA ^(key): /t͡sie³³⁻²³ pai⁵⁵/, /t͡sio³³⁻²³ pai⁵⁵/

Note:

• ziê1 bai5 - Chaozhou;
• zio1 bai5 -Shantou.

• Wu
  • (Northern: Shanghai)
    • Wugniu: ¹tsau-ba
    • MiniDict: tsau^平 ba
    • Wiktionary Romanisation (Shanghai): ¹tsau-ba
    • Sinological IPA (Shanghai): /t͡sɔ⁵⁵ ba²¹/

Noun

招牌

1. signboard; shop sign

   霓虹燈招牌／霓虹灯招牌  ―  níhóngdēng zhāopái  ―  neon sign

2. reputation of a business, company or product
3. trademark; copyright; feature; label; signature

   招牌菜  ―  zhāopáicài  ―  signature dish

4. (figurative, derogatory) pretence; (in the) name (of)

Synonyms

• (trademark): 字號／字号 (zìhào)

Derived terms

• 倚招牌
• 招牌菜 (zhāopáicài)
• 招牌貨／招牌货
• 掛招牌／挂招牌
• 新招牌
• 生招牌
• 砸招牌
• 臉上掛了招牌／脸上挂了招牌
• 金字招牌 (jīnzì zhāopái)

 

See also

• 牌子 (páizi)

Japanese

Kanji in this term
招	牌
しょう Grade: 5	はい Hyōgai
on'yomi

Pronunciation

• (Tokyo) しょーはい [shòóháí] (Heiban – [0])^[1]
• IPA^(key): [ɕo̞ːha̠i]

Noun

招(しょう)牌(はい) • (shōhai) ^{←せうはい (seufai)?}

1. A signboard; a doorplate

References

1. Matsumura, Akira, editor (2006), 大辞林 [Daijirin] (in Japanese), Third edition, Tokyo: Sanseidō, →ISBN