Tag-init

Tag-init (lit. 'Summer') is a 2023 erotic drama film written and directed by Jose Javier Reyes and starring Franki Russell, Yen Durano and Clifford Pusing.^[1] About a 17-year-old kid (Pusing) who joins his older brother on a beach vacation with friends and meets a woman (Russell) sheltered by a politician, the film was produced by Viva Films and LargaVista Entertainment and released on the streaming platform Vivamax on January 20, 2023.

Tag-init
Directed by	Jose Javier Reyes
Written by	Jose Javier Reyes
Produced by	Vincent del Rosario III
Starring	Franki Russell Yen Durano Clifford Pusing
Cinematography	Jan Oliver Evangelista
Edited by	Chrisel Desuasido
Music by	Jesse Lucas
Production companies	Viva Films LargaVista Entertainment
Distributed by	Vivamax
Release date	January 20, 2023 (2023-01-20)
Running time	91 minutes
Country	Philippines
Languages	Filipino English

Cast

• Clifford Pusing as Martin
• Franki Russell as Adele
• Yen Durano as Nadine
• Marc Acueza as Congressman Robbie Cerrudo
• Axel Torres as Simon
• Ali Asistio as Chino
• Aerol Carmelo as Paolo Villagracia
• Rolando Inocencio as Manong Dado

Production

Director Jose Javier Reyes, when asked about his ventures into making erotic films for Vivamax during the press conference of Tag-init, stated that "the very fact that you accept a Vivamax project, you know you're not doing The Sound of Music, right? [....] It's a matter of making sure that what you do is within your own limitations as well, and within your own principle... and Viva respects me for that."^[2]

Actor Marc Acueza asked permission from his wife before shooting for Tag-init his first sex scene for a film.^[3]

Release

Tag-init was released on Vivamax on January 20, 2023.^[4] Prior to its release, an online conference for the film was held on January 9,^[5] with the film's trailer released the next day.^[6]

Reception

Professional reviews
Review scores
Source	Rating
journalnews.com.ph[7]	—