Yazoo (drink)

Yazoo is a bottled milk-based flavoured drink, produced by FrieslandCampina and sold in Belgium,^[1] France, the United Kingdom and Ireland. Over eighty million bottles of Yazoo are sold annually.^[2]

Yazoo

Type	Flavoured drink
Manufacturer	FrieslandCampina
Country of origin	Belgium
Introduced	1960s
Flavour	Banana, Chocolate, Strawberry and Vanilla
Website	www.yazoo.co.uk

Contents

Yazoo is available in four flavours; banana, chocolate, strawberry and vanilla.^[2] Vanilla was introduced in 2014, as a limited edition flavour. It was announced that the Vanilla flavor and other flavours would be staying. Bottle sizes range from 200 ml, 400 ml, and one litre.

A new "No Added Sugar" range was introduced in 2016, in Strawberry, Banana and Toffee flavours.^[3] The following year, Chocolate was added to this range.^[4] It was announced in November 2018 the range was to be rebranded as Yazoo Kids.^[5]

In April 2018, a limited edition Choc Mint flavour was introduced (staying in the United Kingdom), following the results of a vote from consumers about the flavour they would most like to try as a milk drink. In April 2019, a limited edition Choc Caramel flavour was introduced replacing the Choc Mint flavour. FrieslandCampina said that Choc Mint had generated £1 million within five months of launch, and that the "target audience of sixteen to twenty four year olds are always looking for new flavours to try."^{[citation needed]}

The bottles of 2015 were designed by Steve Trotman. The smaller bottles usually have transparent straws glued to the side, in a plastic wrapper. The larger bottles feature a tearaway tag on the label for easy recycling.^{[citation needed]}

Yazoo is suitable for vegetarians; it is a source of calcium, protein, B₂ and B₁₂. It is low in fat and contains no artificial sweeteners, colours or preservatives.

Advertising

Advertisements previously featured a green dinosaur mascot named Dino, similar to Nesquik's Quicky the Rabbit. The new line of bottles have the phrase, "Milk shaken up" on the label.^{[citation needed]}