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XSET is an American professional gaming and lifestyle media brand based in Boston, Massachusetts. It was founded in 2020 by Greg Selkoe, Marco Mereu,[1] Clinton Sparks, and Wil Eddins.[2]
| Full name | XSET Gaming |
|---|---|
| Games | |
| Founded | July 16, 2020 |
| Location | Boston, Massachusetts, U.S. |
| CEO | Greg Selkoe |
| Partners |
|
| Website | Official website |
XSET was launched on July 16, 2020,[3] by a group of former executives from FaZe Clan.[4] Selkoe, who previously founded Karmaloop,[5] wanted to create a more inclusive and diverse gaming organization that reflected the racial and gender diversity in the gaming world.[6]
XSET has professional teams competing in various esports titles such as Fortnite, Rocket League, Call of Duty: Warzone, Call of Duty: Mobile, PUBG Mobile, Madden NFL, Apex Legends, Tom Clancy's Rainbow Six Siege, Halo Infinite, and iRacing.
In October 2020, Ozuna and Swae Lee joined XSET as investors.[7] In February 2021, hip-hop record label Quality Control invested in XSET during a $10 million funding round.[8]
On October 10, 2023, Cody "Clix" Conrod joined XSET as a co-owner and ambassador in a multi-year partnership deal.[9] Clix released a limited-edition merchandise collection with XSET and in-game activations and content while supporting up-and-coming Fortnite players.[10]
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In addition to its competitive esports teams, XSET has a roster of content creators and brand ambassadors. Notable names include Swae Lee,[11] Ozuna,[12] Lil Wayne,[13] Tee Grizzley,[14] Brycent,[15] Ezekiel Elliott,[16] Kris London, and CashNasty.[17]
In 2022, XSET unveiled the first-ever gaming cabanas in partnership with Drai's Beachclub in Las Vegas.[18]
In April 2023, XSET acquired Queens Gaming Collective.[19]
In July 2023, XSET signed Kris London and CashNasty to create exclusive collaborations, content, and merchandise drops.[20] That same year, XSET signed the robot Sophia, the first humanoid signed by a gaming organization.[21]
Notable collaborations include:
- Apparel drops with Ganga, featuring his signature "nomad" and Salvador Dalí-inspired designs.[22]
- Merchandise capsules with Kris London and CashNasty.[23]
- A partnership and limited-edition merchandise collection with Cody 'Clix' Conrod.[9]
- SCUF Gaming,[24] HyperX, GHOST Lifestyle[25]
- Fashion and apparel: Roots Canada, Lids
- Quality Control Music, Roland (for the Drop The Bass apparel collection celebrating the TR-808 drum machine[26])
- Boston Red Sox, Drai's Las Vegas
- Fanshark, Wahlburgers
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XSET has a presence in various cultural spaces, including:
- A gaming residency at Drai's Beachclub and Nightclub.[27]
- An activation at Ozuna Fest in Cancun in December 2021.[28]
- Participation in the Breakaway Music Festival 2023.[29]
- A takeover of Boston's Fenway Park for an "XSET Day."[30]
In 2022, XSET also launched the Black Xcellence program.[31]
The company has offices in Boston and Los Angeles.[32]
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