Loading AI tools
Boston-based cupcake bakery From Wikipedia, the free encyclopedia
Wicked Good Cupcakes is a Boston-based cupcake bakery that sells cupcakes in jars both in-store and online.
| |
| Industry | Baking |
|---|---|
| Founded | 2011 |
| Founders | Tracey Noonan, Danielle Descroches |
| Headquarters | |
| Products | Cupcakes |
| Website | www |
Wicked Good Cupcakes was formed by mother and daughter Tracey Noonan and Danielle Desroches.[1] After taking a cake decorating class, they began posting photos of their baking online.[1] Friends and family requested the product and Noonan and Descroches put the cupcakes in a jar in order to ship them. The company opened a store in 2011 in Cohasset.[1]
In 2011, someone with a Wicked Good Cupcake was stopped by the TSA in Boston.[2] The cupcake was confiscated due to the icing being considered more than the 3-ounce limit for liquids. The incident sparked an increase in sales and publicity for the company.[2]
Wicked Good Cupcakes appeared on Season 4 of Shark Tank where it received an investment from Kevin O'Leary of $75,000 in exchange for royalties. O'Leary received $1 for every cupcake sold until his investment was repaid, and then $0.45 for every cupcake thereafter.[3]
In 2021, Wicked Good Cupcakes joined the Hickory Farms family of gourmet food gifts. Wicked Good Cupcakes gained popularity after appearing on ABC’s Shark Tank in 2013.[4]
Seamless Wikipedia browsing. On steroids.
Every time you click a link to Wikipedia, Wiktionary or Wikiquote in your browser's search results, it will show the modern Wikiwand interface.
Wikiwand extension is a five stars, simple, with minimum permission required to keep your browsing private, safe and transparent.
