WWRZ

WWRZ (98.3 MHz) is a commercial FM radio station in Fort Meade, Florida, broadcasting to the Lakeland-Winter Haven area of Central Florida. It broadcasts an adult hits variety radio format and is owned by Hall Communications.

WWRZ

Original Max 98.3 logo with "Playin' it All!" slogan.
Fort Meade, Florida
Broadcast area	Lakeland-Winter Haven
Frequency	98.3 kHz (HD Radio)
Branding	Max at 98.3
Programming
Format	Adult hits
Subchannels	HD2: WONN simulcast HD3: WJIS simulcast HD4: WLKF simulcast
Ownership
Owner	Hall Communications
Sister stations	WLKF WONN WPCV
History
First air date	1990; 35 years ago (1990) (as WSCF)
Former call signs	WSCF (1990-Nov. 1990) WXKT (1990–1991) WOKD-FM (1991–1993) WKGF-FM (1993–1996)
Call sign meaning	RZ = "Rose" (after previous moniker)
Technical information[1]
Licensing authority	FCC
Facility ID	72687
Class	C2
ERP	27,000 watts
HAAT	203 meters (666 ft)
Transmitter coordinates	27°51′11.1″N 81°52′1.3″W
Translator(s)	See § HD subchannels and translators
Links
Public license information	Public file LMS
Webcast	Listen live
Website	max983fm.com

Programming

Prior to January 2, 2006, the station was dubbed "98.3 The Rose" and had an Adult Contemporary format. The station uses the slogan "Playin' it All!" with a playlist that includes new wave, pop, rock, and dance hits. Songs from the 1970s through the 2010s are included. The station's schedule is automated, as is typical of most adult hits stations.

The station's longtime morning show, the "Big Max Morning Show," was hosted by co-sidekicks Eric Michaels and Mike Lee. The show concluded on January 6, 2025.^[2]

WWRZ rebranded to "Max at 98.3" at 11:00 AM, January 28, 2025, keeping its former slogan "Playin' it All" and adopting an adult hits variety format.

HD subchannels and translators

WWRZ simulcasts several stations on its HD subchannels. These subchannels are relayed by several translators.

Broadcast translator for WWRZ-HD2 (simulcasts WONN)

Call sign	Frequency	City of license	FID	ERP (W)	HAAT	Class	FCC info
W296CS	107.1 FM	Lakeland, Florida	139198	250	131 m (430 ft)	D	LMS

Broadcast translators for WWRZ-HD3 (simulcasts WJIS)

Call sign	Frequency	City of license	FID	ERP (W)	HAAT	Class	FCC info
W240DB	95.9 FM	Auburndale, Florida	76209	250	62 m (203 ft)	D	LMS
W242AK	96.3 FM	Lakeland, Florida	76167	180	83 m (272 ft)	D	LMS
W291AG	106.1 FM	Highland City, Florida	76175	250	186 m (610 ft)	D	LMS
W300CY	107.9 FM	Lake Wales, Florida	145128	100	122 m (400 ft)	D	LMS

Broadcast translator for WWRZ-HD4 (simulcasts WLKF)

Call sign	Frequency	City of license	FID	ERP (W)	HAAT	Class	FCC info
W244BJ	96.7 FM	Lakeland, Florida	138530	250	127 m (417 ft)	D	LMS

Former logos