WWMG

WWMG
Millbrook, Alabama;
Broadcast area	Montgomery, Alabama
Frequency	97.1 MHz
Branding	Magic 97.1
Programming
Format	Urban adult contemporary
Affiliations	Premiere Networks
Ownership
Owner	iHeartMedia, Inc.; (iHM Licenses, LLC);
Sister stations	WHLW, WZHT
History
First air date	1992 (as WXEF)
Former call signs	WXEF (1992); WMCZ (1992–2004)
Call sign meaning	W W MaGic; or; W W MontGomery
Technical information
Licensing authority	FCC
Facility ID	8662
Class	C3
ERP	5,400 watts
HAAT	214 meters (702 ft)
Transmitter coordinates	32°20′06″N 86°17′16″W
Links
Public license information	Public file; LMS;
Webcast	Listen Live
Website	mymagic97.iheart.com

WWMG (97.1 FM) is an urban adult contemporary music formatted radio station licensed to Millbrook, Alabama, United States. The station is known as "Magic 97.1" and serves the Montgomery, Alabama, area.^[2] It is owned by iHeartMedia, Inc., and is one-third of the all-urban Montgomery cluster, complementing mainstream urban's WZHT and urban gospel's WHLW. The studios for the three stations are located in East Montgomery near Eastdale Mall, and WWMG has a transmitter site on the property of television station WCOV-TV in the city's Normandale neighborhood.

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The station has been issued a construction permit by the Federal Communications Commission to increase its effective radiated power from 1300 Watts to 5400 Watts.^[3]

WWMG is the Montgomery affiliate for the Steve Harvey Morning Show (which previously aired on sister WZHT until October 2013) and the nighttime Keith Sweat Hotel. It was the former home of Tom Joyner in the mornings before being replaced by Harvey; Joyner now airs on WJWZ. Under its format, it plays R&B and Soul music from the 1960s into today's currents.

This station used the call sign WXEF from February 2 to October 16, 1992, when it was assigned WMCZ which it held until September 16, 2004. The station then switched to WWMG, the current assigned call letters.^[4]