WWLB

For the radio station in Midlothian, Virginia, that held the call sign WWLB at 98.9 FM from 2005 to 2014, see WLFV.

WWLB (93.1 FM) is a non-commercial broadcast radio station licensed to Ettrick, Virginia, serving the Petersburg–Richmond area. WWLB is owned and operated by VPM Media Corporation.^[2] Along with sister station WBBT-FM in Powhatan, the station is branded as VPM Music, and is a companion service of the area's flagship NPR station, WCVE-FM. WWLB serves the southern portion of the Richmond market, while WBBT serves the northern portion.

WWLB

Ettrick, Virginia United States
Broadcast area	Petersburg, Virginia Richmond, Virginia
Frequency	93.1 MHz
Branding	VPM Music
Programming
Format	Public radio
Ownership
Owner	VPM Media Corporation
Sister stations	WBBT-FM, WCVE-FM
History
First air date	2001 (2001) (as WJZV)
Former call signs	WJZV (2000–2006) WLFV (2006–2014)
Call sign meaning	"Liberty" (former branding of 98.9 FM)
Technical information[1]
Licensing authority	FCC
Facility ID	76313
Class	A
ERP	5,200 watts
HAAT	106 meters (348 ft)
Transmitter coordinates	37°16′21.5″N 77°33′58″W
Links
Public license information	Public file LMS
Webcast	Listen live
Website	vpm.org

History

On October 20, 2014, WLFV changed their format from country (as "The Wolf"), which moved to sister station WWLB (98.9 FM), to classic country, branded as "93.1 Hank FM".^[3] The following day, the FCC authorized a swap of callsigns between the stations at 93.1 FM (now WWLB) and 98.9 FM (now WLFV).

On December 20, 2017, Commonwealth Public Broadcasting Corporation announced that they would acquire WWLB and WBBT-FM from Alpha Media, with the intention of moving WCVE-FM's music programming to the stations.^[4][5] The purchase closed on February 15, 2018. On June 1, 2018, WWLB and WBBT-FM switched to a new format, "WCVE Music", which assumes and augments the prior music programming of WCVE-FM. On August 5, 2019, WWLB and WBBT-FM were both rebranded as "VPM Music".

References

1. "Facility Technical Data for WWLB". Licensing and Management System. Federal Communications Commission.
2. "WWLB Facility Record". Federal Communications Commission, audio division.
3. Alpha Reboots Richmond Cluster
4. Jones, Gabrielle (2017-12-19). "Commonwealth Public Broadcasting Acquires Two Radio Stations". Community Idea Stations. Retrieved 2017-12-20.
5. Alpha Media Sells Richmond Pair To Commonwealth Public Broadcasting

External links

• Facility details for Facility ID 76313 (WWLB) in the FCC Licensing and Management System
• WWLB in Nielsen Audio's FM station database