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Radio station in Louisiana, United States From Wikipedia, the free encyclopedia
WFFX (103.7 FM; "Voodoo 103.7") is a radio station licensed to Marrero, Louisiana, and serving the New Orleans metropolitan area with a hot adult contemporary format. Owned by iHeartMedia, the station was first established in Hattiesburg, Mississippi, in 1966 as WFOR-FM.
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| Broadcast area | New Orleans, Louisiana |
| Frequency | 103.7 MHz (HD Radio) |
| Branding | Voodoo 103.7 |
| Programming | |
| Language(s) | English |
| Format | Hot adult contemporary |
| Ownership | |
| Owner |
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| WODT, WQUE-FM, WRNO-FM, WYLD, WYLD-FM | |
| History | |
First air date | July 1, 1966 |
Former call signs |
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Call sign meaning | "Fox" (previous format) |
| Technical information[1] | |
Licensing authority | FCC |
| Facility ID | 54611 |
| Class | C2 |
| ERP | 12,000 watts |
| HAAT | 306 meters (1,004 ft) |
| Links | |
Public license information | |
| Webcast | Listen live (via iHeartRadio) |
| Website | voodoo1037 |
The station, originally located in Hattiesburg, Mississippi, first signed on July 1, 1966,[2] as WFOR-FM.[3] The station was owned by J.W. Furr along with WFOR (1400 AM), though the two stations did not simulcast;[4] by the early 1970s, WFOR-FM programmed easy listening music.[5] The call sign was changed to WHER on October 7, 1974.[3] The easy listening format continued until November 1990, when the station changed to country music as "Eagle 103".[6] In October 1996, WHER shifted to oldies, retaining the "Eagle" name.[7]
J.W. Furr sold his five stations—WHER, WFOR, and three stations in Columbus, Mississippi—to Cumulus Media for $4.5 million in 1998.[8] In 1999, WHER's oldies programming began airing on WEEZ (99.3 FM) in Heidelberg (near Laurel);[9] in June, that station took on the WHER call sign, with 103.7 becoming WUSW[10] ahead of a return to country music.[11] In 2000, Cumulus swapped 45 stations, including its Laurel–Hattiesburg stations, to Clear Channel Communications (forerunner to iHeartMedia) in exchange for four stations in Harrisburg, Pennsylvania, that Clear Channel had been required to sell as part of its merger with AMFM.[12] By the mid-2000s, WUSW had become a rock station as "The Fox".[13] The WFFX call sign was assigned January 28, 2010.[14]
On October 14, 2024, the station re-located from Hattiesburg to Marrero, Louisiana, in a realignment tied to KVDU (104.1 FM)'s relocation from New Orleans to Baton Rouge following the destruction of its transmitter during Hurricane Ida.[15] WFFX re-located to a tower shared with sister station WRNO-FM, broadcasting as a class C2 station at 12,000 watts.[15] At that time, the station dropped its mainstream rock format and began stunting as "Halloween Radio"—carrying songs with either themes associated with the holiday, or otherwise associated with horror films and television series.[16]
On October 17, 2024, the station flipped to hot adult contemporary as "Voodoo 103.7"; positioned as "New Orleans' 90s to Now", the new format revives a brand that had previously been used by KVDU for a classic hits format focusing on music from the 1980s and 1990s (although it later pivoted to rhythmic adult contemporary and hot AC while under the brand).[17]
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