Voot was an Indian over-the-top media service (OTT) owned by Viacom18. First launched in March 2016, it offered content from Viacom18's local brands, as well as original series. It initially launched as an advertising-supported service, before introducing a subscription tier in 2020 under the Voot Select banner.
Type of business | Subsidiary |
---|---|
Type of site | OTT platform |
Available in |
|
Dissolved | 9 August 2023 |
Successor(s) | JioCinema |
Headquarters | Mumbai, Maharashtra, India |
Area served | India United Kingdom (Virgin Media only) United States (Sling TV only) |
Owner | Viacom18 |
Industry | |
Products | |
Services |
|
Parent | Paramount Global |
Registration | Optional |
Launched | 29 March 2016 |
Current status | Discontinued |
History
Launched in March 2016, Voot initially operated as an advertising-supported service.[1]
In February 2020, Voot introduced a paid subscription service known as Voot Select, offering exclusive original series, and early access to selected programmes before their television premiere.[2]
In April 2022, Reliance Industries and Paramount Global announced additional financial backing from Uday Shankar and James Murdoch's Bodhi Tree Systems to expand their streaming business. This would include Reliance's competing JioCinema service being brought under Viacom18.[3][4] The agreement was approved by the Competition Commission of India (CCI) in September 2022.[5]
The two services initially co-existed, but Voot began to wind down and migrate its content to JioCinema in August 2023, beginning with sports rights such as the 2022 FIFA World Cup, and upcoming rights to the Indian Premier League.[6] New series of Voot originals began premiering on JioCinema in June 2023.[7][8]
In August 2023, Voot was shut down in favour of JioCinema.
Programming
Voot had content from Colors TV, MTV, Nickelodeon, and other Viacom18-owned television channels. It also hosted Bollywood films for streaming.[9] It had produced several 'Voot Originals' shows for streaming as well. In the children's segment, it worked on shows in Malayalam.[10]
In March 2021, it was announced that Voot Select would add original programming from U.S. parent company Paramount Global's upcoming global streaming service Paramount+, as well as selected CBS and Showtime original series.[11]
Original series
See also
References
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