Star Vijay is an Indian Tamil language general entertainment pay television channel operated by Disney Star, a subsidiary of Disney India. The channel telecasts programmes such as serials, reality shows & Tamil films.
 | |
| Type | Television channel |
|---|---|
| Country | India |
| Broadcast area | World wide |
| Network | Disney Star |
| Headquarters | Chennai, Tamil Nadu, India |
| Programming | |
| Language(s) | Tamil |
| Picture format | 1080i HDTV (downscaled to 16:9 576i for the SDTV feed) |
| Ownership | |
| Owner | Disney India |
| Key people |
|
| Sister channels | Disney Star Channels |
| History | |
| Launched | 24 November 1994 |
| Former names |
|
| Links | |
| Website | Star Vijay on Disney+ Hotstar |
| Availability | |
| Streaming media | |
| Disney+ Hotstar | India |
History
The channel was first launched by N. P. V. Ramasamy Udayar on 24 November 1994, as Golden Eagle Communication (GEC).[1][2] That same year it applied for the line-up of Singapore Cable Vision becoming the first Tamil channel on offer.[3] United Breweries Group acquired the channel in 1995 and renamed it as Vijay TV.[4] The UTV Group bought the controlling interest from United Breweries Group in 1999 for ₹180 million.[5][6] In 2001, Star India took over the channel and rebranded it as Star Vijay.[7] Star acquired 51 percent stake in Vijay TV with UTV holding the remaining 49 percent.[8] In 2004, UTV Software Communications offloaded its entire 44 percent stake in Vijay TV to Star India for ₹31 crores.[7][9]
This channel, along with Star One, was launched in Hong Kong in 2007.[10]
The High-Definition feed, Star Vijay HD, was launched on 29 May 2016.[11]
On 25 August 2016, its sibling channel Star Vijay Super was launched, which airs non-stop films and legacy television shows and later got revamped into a full movie channel with a tagline "Dhool Cinema Dhinam Dhinam".[12]
On 4 October 2020, it launched a music channel named Star Vijay Music.[13][14]
Programming
Sister channels
Star Vijay Music was an Indian Tamil language music pay television channel operated by Disney Star a subsidiary of Disney India, that was launched on 4 October 2020 during the grand launch of Bigg Boss season 4 by Kamal Haasan. The channel was replaced and rebranded as Star Vijay Takkar from 10 October 2022 onwards.[15]
Reception
When Star India took over the channel from UTV Communications, the channel's revenue, shares and advertising rates increased.[16] A revamp in 2017 brought with it a new logo and launched Bigg Boss Tamil Season 1, after which the audience share of the channel—which had been 10%-15%—increased by 10%, being the second most-watched Tamil television channel.[17]
In week 48 of 2020, Star Vijay became the most watched Tamil GEC in prime time while being the second most watched Tamil GEC overall after Sun TV.[18] In week 50, it garnered its highest viewership ratings of 7,14,002 AMAs (average minute audience (in hundreds)) being the fifth most watched Indian television channel.[19]
References
External links
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