Veiled Ambition

Veiled Ambition is a 1-part documentary created by Rebel Films for the SBS independent network following a Lebanese-Australian woman named Frida as she opens a shop selling fashionable clothing for Muslim women on Melbourne's Sydney Road.

Veiled Ambition
Written by	Celeste Geer
Directed by	Celeste Geer[1]
Starring	Frida
Theme music composer	Patrick Robertson
Country of origin	Australia
Original language	English
No. of episodes	1
Production
Producer	Jeni McMahon
Running time	26 minutes
Original release
Network	Special Broadcasting Service
Release	June 20063 January (2007-01-03)[2] – 25 July 2007 (2007-07-25)[3]

The documentary follows Frida, described as a "little aussie battler in a scarf" as she develops her business in Melbourne while juggling a husband and home in Sydney and a pregnancy.^[4]

A down-turn in sales after police raids on Muslim homes in Sydney and Melbourne induces Frida to stage a fashion show at the Australian Bridal Expo in order to gain greater exposure, a month before she is due to give birth.^[4]

Veiled Ambition won the Palace Films Award for Short Film Promoting Human Rights at the 2006 Melbourne International Film Festival.^[5]

References

1. "Veiled Ambition Press Kit" (PDF) (Press release). St. Kilda Film Festival. 9 June 2007. Retrieved 28 August 2007.
2. "SBS: What's On (03/01/07)". SBS. 3 January 2007. Archived from the original on 17 July 2007. Retrieved 28 August 2007.
3. "SBS: What's On (25/07/07)". SBS. 25 July 2007. Archived from the original on 17 July 2007. Retrieved 28 August 2007.
4. "Veiled Ambition". Ronin Films. Archived from the original on 31 August 2007. Retrieved 28 August 2007.
5. Wilson, Jake (14 August 2006). "Bridging the personal-political gap". The Age. Melbourne. Retrieved 23 May 2010.

External links

• Official website
• Veiled Ambition Study Guide