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American marketing communications agency From Wikipedia, the free encyclopedia
VML is an international marketing and communications company specializing in brand experience, commerce and technology, and customer experience.[2] VML was formed from the merger of Wunderman Thompson and VMLY&R. It is a subsidiary of WPP plc, a multinational advertising and public relations holding company.[3]
| |
| Company type | Subsidiary |
|---|---|
| Industry | Advertising, Digital Marketing |
| Predecessors | Agencies VMLY&R and Wunderman Thompson |
| Founded | 2023 |
| Headquarters | Kansas City, London, England, New York City, New York[1] |
Number of locations | 64 markets[2] |
Key people |
|
Number of employees | 30,000 (2023)[2] |
| Parent | WPP |
| Website | www.vml.com |
VML employs more than 30,000 employees in 64 markets worldwide with principal offices in Kansas City, New York, and London.[2][1]
VML was launched on October 17, 2023, when international advertising group WPP Group merged agencies VMLY&R and Wunderman Thompson.[4]
VMLY&R was formed in 2018 from the merger of VML and Y&R (Young & Rubicam).[5] VML originally launched in 1992 under Kansas City advertising leaders John Valentine, Scott McCormick and Craig Ligibel, whose initials formed the company's name.[5] The agency offered integrated online and offline advertising services, business consulting and software applications. In 1923, Young and Rubicam (Y&R) was established by John Orr Young and Raymond Rubicam in Philadelphia.[6] The company moved to New York in 1926 as a condition of securing a contract with the newly formed Jell-O company, and later, to 285 Madison Avenue, which remained the company's location for 87 years.[7]
Now being introduced in Kenya.[8DN]
Wunderman Thompson was formed in 2018 with the merger of J. Walter Thompson and Wunderman. J. Walter Thompson was founded in 1864 by James Walter Thompson and traces its origins to the Carlton & Smith agency, one of the first known advertising agencies in the United States.[2] J. Walter Thompson was acquired by WPP in 1987.[8] In 1958, direct marketer Lester Wunderman opened Wunderman, Ricotta & Klein (WRK) and is widely considered to be the creator of modern-day Direct Marketing – a term he first used in 1961.[9]
After the merger, VML added Krispy Kreme, Breyers and pharmaceutical company Perrigo as clients.[10][11]
VML is the largest WPP Group agency with more than 30,000 employees located across 64 plus markets.[2] Jon Cook, previously Global CEO at VMLY&R, is CEO, and Mel Edwards, previously Global CEO at Wunderman Thompson, is President.[2] VML is headquartered across Kansas City, New York and London.[1]
VML clients include Unilever,[12] AstraZeneca,[13] Colgate-Palmolive,[14] Dell,[14] Ford,[14] Microsoft,[14] Nestlé,[14] The Coca-Cola Company[14] and Wendy's.[15] VML provides client services around three core practices in brand experience, customer experience and commerce.
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