UEFA Euro 2008 broadcasting rights

This is the article listing about the broadcasting rights for UEFA Euro 2008. Previously UEFA had sold the rights to the tournament through the European Broadcasting Union (EBU), but for 2008 they worked through the sales agency Sportfive, with which UEFA expected it can increase by more than 600 million the revenue that it can generate.^[1]

Financial targets

UEFA hoped to secure 600 million euros from the television rights but initially was reported to be struggling to raise the amount they wanted.^[2] In the end, UEFA secured 410 million euros from four of the five biggest markets, Germany, United Kingdom, France, and Italy.^[3] The broadcasting rights as a whole are reported to have secured UEFA over 30% more than the TV rights to the UEFA Euro 2004 championship.^[4]

UEFA and free-to-air television

UEFA kept a policy that each country should be able to watch their own team on free-to-air television. However, UEFA was unhappy that the list of events that must be shown on terrestrial television in the United Kingdom included all of the matches in the tournament even though none of the home nations qualified for the event. Only in the United Kingdom and Belgium were pay television unable to bid for any of the live broadcasting rights.^[5] UEFA is bringing a legal case with the European Union as it saw this as infringing their property rights and distorted competition.^[6]

Broadcasters

UEFA

Territory	Rights holder	Ref
Albania	Top Channel Digit-Alb	[7]
Armenia	Armenia 1	[8]
Austria	ORF	[9]
Azerbaijan	Lider TV	[7]
Belarus	ONT	[7]
Belgium	SBS RTBF	[8]
Bosnia and Herzegovina	BHRT	[8]
Bulgaria	Diema	[8]
Croatia	HRT	[7]
Cyprus	CNC Plus TV LTV	[8]
Czech Republic	Prima TV	[8]
Denmark	TV 2 Telenor	[10]
Estonia	ERR	[8]
Europe	Eurosport	[11]
Finland	Yle MTV3	[8]
France	TF1 M6	[12]
Georgia	Rustavi 2	[7]
Germany	ARD ZDF	[13]
Greece	ERT NOVA	[14][8]
Hungary	MTV Sport 1	[15]
Iceland	RÚV	[7]
Ireland	RTÉ	[16]
Israel	Charlton	[8]
Italy	RAI	[17]
Kazakhstan	Khabar	[7]
Kosovo	RTK	[8]
Latvia	LTV Pervy Baltiysky Kanal Latvia	[8]
Lithuania	LRT	[8]
Macedonia	Alsat-M	[8]
Republic of Moldova	Prime	[8]
Montenegro	TV In	[8]
Netherlands	NOS	[18]
Norway	TV 2 Telenor	[10]
Poland	Polsat	[19]
Portugal	TVI Sport TV	[20]
Romania	TVR	[8]
Russia	VGTRK Channel One NTV Plus	[21]
Serbia	RTS	[22]
Slovakia	STV	[8]
Slovenia	TV3	[8]
Slovenia	TV3	[7]
Spain	Cuatro Canal+	[23]
Sweden	TV4 Telenor	[10]
Switzerland	SRG SSR	[24]
Turkey	ATV Digiturk	[8]
Ukraine	NTU Poverkhnost	[8]
United Kingdom	BBC ITV	[25]

Rest of the world

Territory	Rights holder	Ref
Australia	SBS Setanta Sports	[26]
Brazil	Rede Record Globosat	[27]
Canada	TSN Sportsnet	[28]
Chile	Canal 13	[27]
China	CCTV Sina.com	[29]
Fiji	Fiji Television	[8]
Hong Kong	now TV	[30]
Indonesia	MNC RCTI MNCTV GTV Indovision	[8]
Japan	TBS WOWOW	[29]
Latin America	ESPN OTI Televideo	[30][8]
Macau	TDM	[8]
Malaysia	Media Prima Astro	[31][32]
Mongolia	C1 Television	[8]
Myanmar	MRTV	[8]
Middle East	Al Jazeera	[30]
New Zealand	SKY TV Prime	[8]
North Africa	Al Jazeera	[30]
North America	ABC ESPN	[30]
Philippines	Solar Entertainment Corporation	[8]
Singapore	StarHub	[33]
South Africa	SABC SuperSport	[34][35]
South Asia	ESPN Star Sports	[30]
South Korea	KBS MBC SBS	[8]
Sub-Saharan Africa	SuperSport Canal+ Horizon	[35]
Thailand	CH7 Channel 9	[8]
Venezuela	Meridiano Televisión	[8]
Vietnam	VTV, HTV	[36][37][38][39]