Tira (cosmetics)
Indian beauty retail chain From Wikipedia, the free encyclopedia
Tira is an omnichannel beauty retail platform,[1][2] owned by Reliance Retail, a subsidiary of Reliance Industries.[3] It is headed by Isha Ambani, who serves as the executive director and is the daughter of Mukesh Ambani.[4][5][6]
 | This article reads like a press release or a news article and may be largely based on routine coverage. (June 2024) |
| |
| Company type | Private |
|---|---|
| Industry | |
| Founded | April 5, 2023 |
| Founder | Isha Ambani |
| Headquarters | Mumbai, India |
Area served | India |
Key people | Isha Ambani (executive director) |
Number of employees | 200+ (2023) |
| Parent | Reliance Retail |
| Website | Official website |
History
In October 2022, Business Standard reported that Reliance Retail was planning to launch a beauty platform under the name ‘Tira Beauty’.[7][8] The name tira was inspired by the goddess Rati, who symbolizes love, passion and beauty.[9]
In February 2023, Reliance Retail launched Tira as an e-commerce platform, with an app, a website, and a 4,300 sq ft store at Jio World Drive in Mumbai.[10] The app became operational in over 100 cities.[1][11][2]
In September 2023, South Korean beauty and cosmetics conglomerate Amorepacific Corp formed a partnership with Reliance Retail.[12][13] Tira later added stores in Bangalore, Pune,[14] Mumbai, New Delhi, Hyderabad, and Chennai.[15]
Campaign
Tira launched its first campaign, titled 'For Every You,' with Kareena Kapoor Khan, Kiara Advani, and Suhana Khan.[16]
See also
References
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